ecbeing Implements 'Digital Address' for 'Japan Post's Online Shop'

ecbeing Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President: Masaya Hayashi), the provider of the EC platform 'ecbeing', has implemented 'Digital Address' on the official 'Japan Post's Online Shop' operated by Japan Post Co., Ltd. This new service allows a full address to be represented by a 7-digit alphanumeric code.

With this implementation, customers no longer need to enter their full address for every order, enabling safe and quick checkout even from smartphones. Since the 7-digit code does not directly contain geographical locations or information about housemates, it significantly enhances privacy. Furthermore, it helps prevent delivery failures or delays caused by manual input errors, improving overall delivery precision.

'ecbeing' is the top EC platform in Japan with over 1,600 implementation results. By packaging the know-how from this project, ecbeing will actively propose 'Digital Address' integration to its other member merchants. This will enable mid-to-large e-commerce sites to quickly adopt Japan Post's new delivery infrastructure, aiming to further revitalize the Japanese EC market and solve social issues such as reducing redeliveries.