ecbeing, a provider of e-commerce site construction platforms, conducted a survey on chatbot and AI chat usage among 254 individuals with e-commerce shopping experience.

The survey found that 44.5% of respondents 'abandoned their purchase' and 18.1% 'switched to other e-commerce sites or competitor services' when they could not resolve their queries. Furthermore, 65.7% of users have previously given up on an inquiry, citing reasons such as 'inconvenient inquiry process,' 'unclear contact information,' and 'outside business hours.'

Meanwhile, 88.7% of those who have used chatbots or AI chats reported some form of dissatisfaction, highlighting the need for improvements in response accuracy, context understanding, and usability in existing solutions. Additionally, 61.8% of respondents indicated an interest in consulting with a chatbot or AI before making a purchase, underscoring the strong need for better pre-purchase support.

Unresolved queries on e-commerce sites can lead to purchase abandonment, loss of customers to competitors, and lost inquiry opportunities. ecbeing offers 'AI DIGITAL STAFF,' an e-commerce-specific AI chatbot that supports 24/7 availability, high-precision responses, and seamless handover to human agents, helping improve the customer inquiry experience.

[Key Findings] 1. 55.5% search for 'FAQ/help pages' first: Consumers prioritize self-service. 2. 65.7% have given up on an inquiry: Primary reasons are 'inconvenient,' 'unclear channel,' and 'business hours.' 3. 44.5% 'abandon purchase' when queries are unresolved: Unresolved issues lead directly to lost sales. 4. 88.7% of chatbot users feel dissatisfied: Keyword matching has limitations in understanding intent. 5. 61.8% wish to consult AI before purchase: High demand for resolving questions regarding 'product comparisons' and 'shipping/return policies.'

FACT BOX

  • Source: PR TIMES
  • Category: Survey
  • Products / services: ecbeing / AI DIGITAL STAFF