Yanmar Energy Systems Adopts ecbeing for New BtoB EC Site Construction

ecbeing Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Masaya Hayashi; hereinafter "the Company") announces that its BtoB e-commerce site building platform "ecbeing BtoB" has been selected as the platform for "ENEFF-Y," a BtoB EC site dedicated to service parts provided by Yanmar Energy Systems Co., Ltd. (Headquarters: Amagasaki City, Hyogo Prefecture; President and CEO: Koji Yamashita; hereinafter "Yanmar Energy Systems").

Background of BtoB EC Site Construction

Yanmar Energy Systems is responsible for the entire energy systems business within the Yanmar Group, developing, manufacturing, selling, and providing maintenance services for air conditioning systems, power generation systems, and more. This time, the company has newly built a dedicated BtoB EC site for service parts, "ENEFF-Y," aiming to centralize service parts ordering operations previously handled at branch offices nationwide to its headquarters. This initiative seeks to strengthen governance, standardize service levels, improve operational efficiency, and establish a new customer ordering channel.

Previously, many interactions via fax and email were required to understand customer requests. For example, customers would send quotation or order requests via fax or email, including images marked on part catalog diagrams. Sales staff would then check price information from core systems and reply by email, followed by manual order processing—creating time-consuming, analog workflows for both customers and staff.

With this new system, existing parts catalog sites, customer management systems, and core systems have been integrated, automating quotation creation and other ordering processes. As a result, sales staff can now focus on core tasks requiring human input, while customers can check prices and inventory directly on the site.

Top page of the dedicated BtoB EC site for service parts "ENEFF-Y"

Key Features of the Newly Built Site

1 Integration of Multiple Systems and Product Master Control Using ecbeing as a "Hub"

Comparison of Old and New Ordering Workflows

Rather than managing the product master within the EC system, the master data is retained in the core system, with ecbeing serving solely as a hub to integrate multiple external systems including the core system, customer management system, and parts catalog site. Integration with the core system enables automatic control of customer-specific pricing. Additionally, order information that previously required manual input is now automatically synchronized with the core system.

2 Add Service Parts to Cart Directly from Diagrams on External Parts Catalog Site

Service Parts Purchasing Flow via EDI Parts Catalog System

To manage tens of thousands of parts, the existing EDI parts catalog site has been directly integrated with the EC site. When customers select parts and quantities from diagrams on the EDI parts catalog site, the part numbers and quantities are synchronized and automatically added to the shopping cart on the EC site. This represents a unique customization enabling cart additions across external sites.

3 Complete Quotation and Ordering Processes on the Site

Except for certain complex products, most items allow customers to complete the entire process—from quotation requests and responses to delivery date confirmation and ordering—directly on the site. Integration with multiple systems enables real-time access to product information such as pricing and lead times, reducing the need for back-and-forth email communication. This also shortens waiting times for responses, improving convenience and customer satisfaction.

Comment from Yanmar Energy Systems Co., Ltd.

"The launch of this EC site is not merely about reducing operational workload, but a significant initiative aimed at enhancing convenience and IT literacy both internally and externally.

By leveraging diversified information from the internet and social media, we aim to expand customer touchpoints through accurate information dissemination. By improving operational efficiency and supporting diverse payment methods, we ultimately aim not only to increase service parts orders but also to capture product orders.

We look forward to steadily realizing these goals through our partnership with ecbeing, a company with extensive expertise."

About Yanmar Energy Systems

Yanmar Energy Systems, responsible for the energy systems business within the Yanmar Group, aims to realize stable power infrastructure and energy-efficient societies through the development, manufacturing, sales, and maintenance services of gas air conditioning systems, power generation systems, and more. In the essential field of "energy," the company supports people's lives by providing total energy solutions with a vision toward a carbon-neutral future.

About Yanmar

Founded in Osaka in 1912, Yanmar is an industrial machinery manufacturer that achieved the world's first practical miniaturization of diesel engines in 1933. Operating globally in fields such as land, sea, and urban environments, Yanmar leverages powertrain technologies like engines to deliver customer-valued solutions across businesses including agriculture, construction equipment, marine, and energy systems. Driven by the "HANASAKA" spirit—believing in the potential of people and the future—Yanmar strives to realize "A SUSTAINABLE FUTURE — Technology for a New Abundance."

https://www.yanmar.com/jp/about/

About the EC Site Building Platform "ecbeing"

The EC site building platform "ecbeing" has been on the market since 1999 and has been adopted by over 1,600 sites, primarily large and mid-sized enterprises, making it Japan's top-share comprehensive e-business solution※1. ecbeing supports businesses across industries and business models, offering end-to-end services from EC strategy planning and site development to digital marketing, design support, and EC-dedicated cloud infrastructure and security. Beyond basic EC site construction, ecbeing enables services tailored to clients' e-business needs, such as "Fan Marketing" to enhance customer loyalty, "Media Commerce" to deliver engaging content, and "Omni-channel" strategies that use member data to provide optimal shopping experiences across multiple touchpoints including physical stores and apps. Additionally, ecbeing offers a wide range of self-developed "microservices" that automatically update, including MA, CMS, CRM, reviews, social media integration, video, store reservations, and apps, adapting to evolving market needs. These services are supported by Japan's largest team of 700 developers and 300 marketing specialists, enabling comprehensive support for EC businesses.

※1 Market share in the EC site construction (custom and SaaS/PaaS) market from 2008 to 2024 fiscal years. Estimates based on past Fujikin Research Institute surveys through 2022; from 2023 onward, data sourced from Fujikin Research Institute's "Software Business New Markets."

About ecbeing Co., Ltd.

Company Name: ecbeing Co., Ltd.

Established: October 1, 2012

Headquarters: Shibuya Cross Tower, 2-15-1 Shibuya, Shibuya-ku, Tokyo

Representative: President and CEO Masaya Hayashi

Capital: 200 million yen (as of May 1, 2026)

Shareholders: Softcreate Holdings Co., Ltd. (Tokyo Stock Exchange Prime, Securities Code: 3371) *100% ownership

Business: One-stop provision of EC site development, EC business consulting, EC site design, EC promotion and marketing, and EC-dedicated infrastructure services

For more information, visit https://www.ecbeing.net

Case studies of built sites: https://www.ecbeing.net/results

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○Inquiries Regarding This Matter

eceeing Co., Ltd.

Contact: Shunsuke Shioi

TEL: 03-3486-2631 FAX: 03-5466-9480

Email: [email protected]

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※Information contained in this release (including product prices, specifications, service details, and contact information) is current as of the announcement date. Such information is subject to change without prior notice. Please understand accordingly.