86% of users report purchasing experience via EC site recommendation features.

ecbeing Inc. (ecbeing, Headquarters: Shibuya-ku, Tokyo; President and CEO: Masaya Hayashi, hereinafter "our company"), provider of the EC site construction platform "ecbeing," conducted a survey on the actual usage of recommendation features on EC sites targeting 200 men and women who shop on EC sites at least once a month and have seen recommendation features in the past.

The survey revealed that 86% of respondents have purchased products prompted by recommendations, with 55.5% feeling that recommendations are helpful when they are "unsure what to buy," indicating that recommendation features play a significant role in purchasing decisions. On the other hand, approximately half of users feel dissatisfaction or a decrease in trust due to irrelevant recommendations, highlighting the risk that accuracy directly impacts site evaluation. Furthermore, the most anticipated future development was "integration with sales and special offers" at 59%, underscoring the need for a combination with price appeals beyond just improved accuracy.

The accuracy and design of recommendation features on EC sites directly influence conversion rates, site trust, and continued usage intent. In fact, 40.5% of respondents reported having felt a desire to continue using an EC site longer after seeing a recommendation, demonstrating that recommendations are a crucial touchpoint for retention, as shown by this survey. Our company, through "emoreco," a recommendation feature for EC sites provided by our group company visumo, offers highly accurate personalized recommendations utilizing customer behavior and review data, supporting the improvement of EC site sales and LTV.

Survey Results (Partial Excerpt)

1. 84.5% Viewed Recommendations in the Past Year

Q. In the past year, have you seen recommendation features such as "Recommended for You" on EC sites?

(Single response, N=200) *This question asked about viewing frequency in the past year.

The proportion of respondents who answered that they had seen EC site recommendation features in the past year reached 84.5% ("Often see" 29.5% + "Sometimes see" 55%). Only 6% answered "Have not seen," confirming that recommendation features are encountered by a large number of EC site users even within the past year.

It is considered that recommendation features have become a common function that many users encounter in their daily EC usage.

2. 86% Report Purchasing Experience Triggered by Recommendations

Q. Have you ever purchased a product prompted by a recommended item? (Single response, N=200)

The proportion of respondents who answered "Have purchased a product prompted by a recommended item" reached 86% ("Often" 10% + "Sometimes" 46% + "Rarely" 30%). Only 14% answered "No," suggesting that recommendation features function broadly as an effective touchpoint for purchase conversion.

3. Recommendations are Most Helpful When "Unsure What to Buy"

Q. In what situations do you find recommendations helpful? (Multiple responses, N=200)

The most common situation where recommendations were found helpful was when "unsure what to buy," with 55.5%. This was followed by "when wanting to know about new products/trends" at 33.5% and "when choosing a gift" at 25.5%. This indicates high expectations for recommendations as a function that supports the decision-making of consumers who have purchase intent but have not yet decided what to choose.

4. Approximately Half Express Dissatisfaction/Distrust with Irrelevant Recommendations

Q. When you feel a recommendation is "off the mark," how does your impression of the site change? (Single response, N=200)

When asked about the impact on site impression when recommendations were felt to be "off the mark," 51% answered "Don't particularly mind," while 33.5% felt "Slightly dissatisfied" and 15.5% felt "Trust decreases," totaling approximately 49% who experienced a negative change in impression. A decrease in recommendation accuracy is not merely a functional issue but a risk factor that affects the overall trust in the site.

5. "Integration with Special Offers" is the Most Anticipated Future Development (59%)

Q. What are your expectations for future recommendation features? (Multiple selections possible, N=200)

Regarding future expectations for recommendation features (multiple selections possible), "Integration with sales and special offers" was the most frequent at 59%. This was followed by "Improved accuracy to better match preferences" at 50.5%, "Non-intrusive display methods" at 34%, and "Suggestions utilizing past purchase history" at 29.5%. While expectations for personalized accuracy are high, the fact that the desire for a combination with price benefits exceeded this indicates that for consumers, the criterion for a "useful" recommendation is not only matching preferences but also offering good value. An approach that combines accuracy improvement with price appeals in recommendation design may lead to actual purchases.

▼The full report can be downloaded from here. (10 items in total)

https://www.ecbeing.net/download_seminar75

Survey Summary

This survey revealed that recommendation features on EC sites are widely adopted by consumers' purchasing behavior. 84.5% had viewing experience in the past year, and 86% of those who had purchased prompted by recommendations answered "Often," "Sometimes," or "Rarely." Particularly, the 55.5% who found them helpful when "unsure what to buy" suggests that recommendations are accepted not only as a starting point for product discovery but also as a function that supports decision-making just before purchase.

On the other hand, when recommendations are judged to be inaccurate, approximately half of users experience dissatisfaction or a decrease in trust, making recommendation quality a core element of the customer experience. Furthermore, with "Integration with sales and special offers" being the most anticipated future development at 59%, a design that combines price appeals with accuracy improvement can be considered a practical approach.

Our company, through the recommendation feature "emoreco" provided by our group company visumo, offers highly accurate personalized recommendations utilizing customer behavior and review data. It also supports integration with sales and special offers, as well as content recommendations, to help improve EC site sales and LTV.

About AI Recommendation Service "emoreco"

"emoreco" is an AI recommendation feature for EC sites provided by our group company, visumo. By analyzing customer browsing and purchasing behavior data, as well as review data, it recommends optimal products and content for each individual, thereby improving the purchasing experience and maximizing LTV.

- AI Algorithm Specialized for EC Sites: Optimizes recommendations based on browsing, user attributes, and purchase data.

- Integration with Review Data: Integrates with the review feature "ReviCo" provided by visumo to prioritize display of highly-rated products.

- Recommendation Email Function: Promotes repeat visits and purchases simply by embedding tags issued from the management screen into newsletters.

- Content Recommendation Support: Supports recommendations utilizing not only products but also articles and brand stories.

▼Download the full survey report (10 items in total)

https://www.ecbeing.net/download_seminar75

▼Details of emoreco (formerly ReviReco) here

https://www.revireco.asia/

Survey Overview

Survey Name: Survey on the Actual Usage of Recommendation Features on EC Sites

Survey Target: 200 men and women who shop on EC sites at least once a month and have seen recommendation features in the past.

Survey Period: June 2026

Survey Method: Online questionnaire using Freeasy

Survey Sponsor: ecbeing Inc.

About the EC Site Construction Platform "ecbeing"

Since its service launch in 1999, the EC site construction platform "ecbeing" has been implemented in over 1,600 sites, primarily for large and medium-sized enterprises, and is a leading domestic E-business comprehensive solution*1. ecbeing can provide one-stop services for EC strategy planning, EC site construction, digital marketing and design support, and EC-specific cloud infrastructure and security, regardless of industry or business type. Beyond simply building EC sites, it enables the provision of services tailored to customers' E-businesses, such as "Fan Marketing" to increase customer loyalty, "Media Commerce" to disseminate attractive content that draws customers, and "Omnichannel" to provide optimal purchasing experiences across multiple touchpoints like store integration and apps using member data. Furthermore, it offers a wide range of "Microservices" that automatically update to adapt to changing needs, including MA, CMS, CRM, reviews, SNS integration, video, store reservations, and apps, which have been developed in-house. This is supported by the largest domestic team of 700 development staff and 300 marketing staff, enabling service provision to EC businesses.

For details, please visit (https://www.ecbeing.net/product/ecbeing)

*1 Market share in the EC site construction (customized, SaaS/PaaS) market for fiscal years 2008-2024.

Based on past survey results from Fuji Chimera Research Institute up to fiscal year 2022, self-estimated; from fiscal year 2023 onwards, based on Fuji Chimera Research Institute's "New Market of Software Business."

About ecbeing Inc.

Name: ecbeing Inc.

Established: October 1, 2012

Headquarters: Shibuya 2-15-1, Shibuya Cross Tower, Shibuya-ku, Tokyo

Representative: Masaya Hayashi, President and CEO

Capital: 200 million yen *As of June 1, 2026

Shareholder Composition: Softcreate Holdings Corporation (TSE Prime, Securities Code: 3371) *100% subsidiary

Business Activities: One-stop provision of EC site construction, EC business consulting, EC site design production, EC promotion and marketing, and EC-specific infrastructure services.

For details, please refer to https://www.ecbeing.net.

Examples of constructed sites: https://www.ecbeing.net/results

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○Inquiries regarding this matter

ecbeing Inc.

Contact: Shunsuke Shiomi

TEL: 03-3486-2631 FAX: 03-5466-9480

Email: [email protected]

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*Information contained in this release (product prices, specifications, service details, contact information, etc.) is current as of the announcement date. Please note that it is subject to change without prior notice.