Esfiida Inc. (Head Office: Kashiwa City, Chiba Prefecture, Representative Director: Tomoya Matsuzaki), which has organized nearly 100 indie music events to date, will hold the live circuit festival 'Mokugekiroku 2026' to create new encounters between next-generation artists and music fans, on October 12, 2026 (Mon, Holiday) at 4 venues in Shimokitazawa.
With the concept "A moment to encounter the best music today," this event will bring together emerging indie artists who will lead the next generation of the music scene. In addition to starting advance ticket sales today, we have prepared "Student Tickets" to support youth music culture. Furthermore, regional tie-up content deeply connected with Shimokitazawa's culture is scheduled to be rolled out sequentially.
Ticket Purchase Site: https://giggs.eggs.mu/live/tokyo/shimokitazawa/gko44ck8kg48w8g8swwgk4g80/bccsc4cw08
What 'Mokugekiroku' Aims For (Story)
In today's era, we can encounter music anytime, anywhere, thanks to social media. However, there are moments at live venues where you are captivated by an artist you chanced upon, an atmosphere where the entire venue is engulfed in excitement, and emotions that can only be born in that specific place.
An artist "witnessed" by chance today may be on a big stage in a few years. We want attendees to become the "first witnesses" to that story. We will create the next generation of music culture from Japan's indie scene.
First Wave of 21 Performing Artists Announced (in Japanese Gojuon Order)
The first wave of 21 performing artists with exceptional talent, who are leading Shimokitazawa's next breakthrough scene, have been announced.
Akamatsu Waka / Ishihara Katsu / Kuchu Sekai / Sasora / Sansetsukon / Tomotaka / Nachi / Niisayaka / Hana Shiro / Fukusaku Ruha / Mamemaru Mone / Misamon / Mizunuma Ryota / Yamaguchi Kaho / Rin / Belleyes / churi / GO SEE REGRET / NAVARASA / open the lid / Chanpuruzu (in Japanese Gojuon Order)
*The timetable and stage schedule will be announced later on official social media and other platforms.
Event Outline & Ticket Sales Schedule
Event Name
Mokugekiroku 2026
Date
October 12, 2026 (Mon, Holiday)
Venue Area
- Shimokitazawa Kinshou
- Shimokitazawa Daisy Bar
- Shimokitazawa Laguna
- Shimokitazawa BREATH https://www.google.co.jp/maps
Target Attendance
300 people
Ticket Prices
Advance, Hand-sold Tickets / ¥4,300
Same-day Tickets / ¥4,800
Student Tickets / ¥2,500 *Limited quantity, student ID required *For hand-sold and same-day tickets, please check in at the reception on the day of the event
+1 drink (¥700)
Purchase Tickets Here
Three Participatory, Regionally Linked Contents to Create the Future of the Music Scene
1. MV Production Rights Gifted by Audience Vote (Co-hosted by KUSUBURI Inc.)
The artist who gathers the most support (votes) on the day will receive "Music Video Production Rights" from KUSUBURI Inc., which has produced numerous music videos for indie artists. This system directly channels the energy generated at the live performance into the artist's future activities.
2. All-Venue Tour "Footprints of Witnessing" Stamp Rally
Collect stamps by visiting each live house to earn exclusive benefits. This maximizes the chance of "accidental encounters" with new music, not just by watching your favorite artists' stages.
3. "Regional Culture Tie-up" Involving the Streets of Shimokitazawa (Scheduled for Sequential Rollout)
Beyond the four live houses, collaborations with Shimokitazawa's restaurants and vintage clothing stores are planned. Centered around music, we aim to create a day where visitors can enjoy exploring Shimokitazawa's entire culture.
Representative's Comment
I started producing live events in March 2023, during my first year of university, with the desire to "support artists who take on challenges," and founded Esfiida Inc. in July 2024, my third year of university.
Through producing live events, I have met many indie artists and experienced the passion of the live scene. What I felt was the reality that there are far too many "talented artists who are still not well-known."
'Mokugekiroku' was launched to create opportunities for such artists to meet new fans and pursue their dreams. For attendees, it's an encounter with their "destined artist." For artists, it's a life-changing day. We want to create new stories together with everyone, starting from the encounters at this event.
Tomoya Matsuzaki, Representative of the Mokugekiroku Executive Committee
Call for Sponsors and Partners
This event is seeking sponsor companies that resonate with the development of the indie music scene and branding for young people (core music fans aged 10s-20s, Gen Z). We can propose direct approaches to nearly 400 people, including performing artists, not just simple logo placements.
▼ Inquiries Regarding Media Coverage and Sponsorship
Organizer: Esfiida Inc. (Representative Director: Tomoya Matsuzaki)
Contact: Tomoya Matsuzaki
Mail: [email protected]
Related Links
Ticket Site: https://giggs.eggs.mu/live/tokyo/shimokitazawa/gko44ck8kg48w8g8swwgk4g80/bccsc4cw08 Official X (formerly Twitter): https://x.com/mokugekiroku_26
Official Instagram: https://www.instagram.com/mokugekiroku_2026
FACT BOX
- Source: PR TIMES
- Category: Event