New Brand Launch: Children's Supplement Brand 'Zousan no Omise' Debuts

Hundred Years Co., Ltd., a consolidated subsidiary of our company, is launching a new children's supplement brand called 'Zousan no Omise' and will soon release its first product, 'Zousan no Smile Lutein,' on Rakuten Market.

Development Background

In recent years, alongside changes in dietary habits and lifestyles, the promotion of the GIGA School Initiative (※) has led to widespread use of one device per student in elementary and junior high schools, significantly increasing children's exposure to digital devices.

As learning environments evolve, the time children spend using tablets and other devices at school and home continues to grow, leading to increasing concerns among parents about their children's daily routines and health.

We believe that parents, who are closest to their children, are best positioned to notice their concerns and aspirations. We aim to honor these insights and incorporate them into our product development.

※The GIGA School Initiative is a national program aimed at advancing ICT integration in learning environments so that every student can use a personal device at school.

The Meaning Behind the Brand Name

The elephant is widely loved as a gentle and friendly creature that values family and community bonds.

We believe that a child's growth is also nurtured through the care and support of their family.

The brand name 'Zousan no Omise' reflects our desire to stand alongside parents who wish to support their children's healthy development and to bring smiles to families every day.

New Product Developed with Feedback from Parent Ambassadors

'Zousan no Smile Lutein,' our new product, was developed with active participation from parent ambassadors—real caregivers raising children—who contributed their insights throughout the development process.

We prioritized feedback from parents, such as the importance of ease of daily use, quality assurance, and seamless integration into daily routines, incorporating each point into the product design.

'Zousan no Smile Lutein' is a children's supplement designed with a focus on sustainability, tailored to fit naturally into children's everyday lives.

Product Features

To ensure children can easily incorporate the supplement into their daily routine, 'Zousan no Smile Lutein' is offered in a chewable tablet form.

To address the bitterness and unpleasant taste often associated with supplements, we formulated it with a soda flavor that children find appealing, making it easy to adopt as a daily habit.

Moreover, because it is intended for children's consumption, it is manufactured in a GMP-certified domestic facility in Japan, with careful attention to quality control.

Product Overview

- Brand Name: Zousan no Omise - Product Name: Zousan no Smile Lutein - Release Date: Coming soon - Price: ¥1,980 (tax included) - Sales Platform: Rakuten Market (coming soon)

Future Outlook

Through the launch of 'Zousan no Smile Lutein,' we aim to support modern children, for whom digital devices have become an integral part of daily life, in establishing sustainable healthy habits.

Going forward, we will continue developing and selling 5-ALA-related products that reflect diverse customer needs, striving to deliver the benefits of 5-ALA products to more people and making them beloved as health-supporting solutions.

【Inquiries Regarding This Matter】

fantasista Inc. Healthcare Division E-mail: [email protected]