'Can you hug your dog with the hands you just styled your hair with?' FENGARI, an Organic Shared Cosmetic Brand for Humans and Dogs, is Born

fengari Co., Ltd. (Headquarters: Shibuya, Tokyo; CEO: Tomoka Kitsunai) has launched 'FENGARI,' a lifestyle brand that makes 'humans and dogs using the same products with peace of mind' the new standard. The first products, 'LULL DROP MULTI OIL' and 'DUSK HAIR & LIP BALM,' have been released. The brand was established following a crowdfunding campaign (CAMPFIRE) from January to February 2026, which raised 2,705,130 yen from 143 supporters against a goal of 300,000 yen (901% achievement). FENGARI means 'moon' in Greek. It is a light that gently illuminates all living things equally in the silence of the night, rather than glaring like the sun. Humans and animals. Beauty and health. Design and function. The brand name embodies the wish to gently dissolve the many boundaries we unconsciously draw in our daily lives, like moonlight. This is expressed in the brand concept: 'SHARED BEAUTY, SHARED LIFE.' The starting point of FENGARI was not marketing or trend analysis, but a small 'hesitation' in the life of a hairstylist. Brand Director Tomoka Kitsunai is a hair and makeup artist who has honed her skills in major cities like NY, LA, Hong Kong, and Amsterdam. At home, she is a devoted owner of her 1-year-old dog, Potato. One day, after styling her hair with oil, she hesitated to touch Potato. 'Is this oil safe for a dog's skin?' This contradiction was the beginning of FENGARI. Manufacturing is handled by 'Botanical Factory,' a facility repurposed from a closed school in Minamiosumi, Kagoshima. FENGARI uses aromatic distilled water (hydrosol) instead of water, achieving a 100% natural origin index compliant with ISO16128.