FLYING JAPAN, MicroAd, and B-Well Partner for Inbound Promotion Targeting South Korean Travelers

Overview To strengthen marketing for South Korean travelers visiting Japan, FLYING JAPAN, a company specializing in inbound support for South Koreans, has formed a partnership with data platform operator MicroAd.

Following this partnership, the three companies, including strategic partner B-Well, have begun offering a powerful inbound promotion service for Japanese companies.

Background: South Korean Market and Offline Challenges In March 2026, the number of South Korean visitors to Japan reached a record high of approximately 790,000 (a 15% increase year-on-year), with travel expenditure in the first quarter (January-March) hitting 318.2 billion yen.

However, South Korean consumers tend to place extreme importance on word-of-mouth in communities such as "NAVER Cafe." A challenge has been that traditional online advertising alone often lacks the "physical touchpoints" needed to convert interest into retail purchases during their stay in Japan.

Solution Features: Online x Offline Integration This service develops marketing based on the following travel flows:

- 【Pre-trip: Awareness Building】的发信 information via the 500,000-member NAVER Cafe community, "FLYING." - 【During-trip: Experience & Purchase Induction】展开 sampling, product displays, and digital signage at the "Traveler Center" in Namba, Osaka, which sees over 10,000 visitors per month. - 【Post-trip: Sustained Engagement】Constructing a cycle where experiences lead to new word-of-mouth posts, serving as information sources for future travelers.

Roles of the Three Companies - FLYING JAPAN: Operations of the "Naver Caffe" community and "Traveler Center." - MicroAd: Promotion design, trend analysis, and strategic planning. - B-Well: Korean creative production and offline infrastructure development.