grounds to Host 'grounds Museum' in Harajuku: Debuting Apparel, Bags, Eyewear, and Fashion Jewelry

The brand 'grounds,' operated by FOOLS Inc., will host an experiential event titled 'grounds Museum' at its flagship store 'grounds STORE 001' in Harajuku, Tokyo, from June 17 to June 23, 2026. In this event, grounds, which has primarily focused on footwear, will debut new product domains including apparel, bags, eyewear, and fashion jewelry. The venue, a renovated traditional house, has been reconfigured as a 'Museum,' offering an installation-style experience where visitors can explore the stories behind the new collection. Some apparel items will also be available for made-to-measure orders. With a concept of 'bringing change to the relationship between humans and gravity (the Earth),' grounds is a brand active in over 100 countries, and this event marks a significant turning point in its evolution from a footwear brand to a comprehensive lifestyle brand.