Notice of Organizational Restructuring and Corporate Name Change: FULMARK Inc. Launches June 1, 2026

CCG HOLDINGS Co., Ltd. will merge six of its group companies on June 1, 2026, to strengthen its business structure and optimize management resources, rebranding as FULMARK Inc. The new company aims to bring 'color and excitement to all consumers.' By integrating 'strategy' and 'execution,' as well as 'digital' and 'real-world' elements, it seeks to create valuable consumption through logical strategy and emotional experiences. The company will deploy 'Emotional Promotion,' a unique method designed to maximize brand affinity by strategically crafting experiences that move consumers' hearts. Leveraging data from its media 'HugMug,' the company has proven that consumers who feel a strong affinity for a brand are three times more likely to purchase its products. Moving forward, FULMARK will utilize AI and data analytics to analyze the correlation between emotional movement and purchasing behavior. CEO Taku Meguro emphasizes that in the age of SNS, emotional connection is the foundation for long-term LTV and avoiding price competition.