Free AI-Powered Food E-Commerce Brand Design Sheet Released

株式会社GOAT has released a 'Food E-Commerce Brand Design Sheet' accompanied by AI prompts. The sheet includes prompts ready to be used in ChatGPT to help define a brand's 'core' identity, which is essential for e-commerce success.

E-commerce brands often suffer from inconsistent messaging across landing pages, social media, and packaging when their target audience is poorly defined. A lack of brand 'core' leads to ineffective advertising and low social media engagement.

The materials include: - Persona Design: Procedures and prompts to create detailed customer personas. - USP and Brand Story: Prompts to discover unique strengths based on competitor reviews. - Value Proposition and Tone & Manner: Design of unified standards for functional and emotional value, color codes, fonts, and photography style. - Pricing, Sales Channels, and Competitive Differentiation: Calculation of profitability by channel fees and finding competitive differentiation.

Jun Yoshinaga, Representative Director of GOAT, states that filling out this sheet clarifies decision-making processes for marketing activities. The template is available for free on their official website.