GOAT Inc. has released the 'Rakuten Food E-commerce Review Analysis Report: By Category and Rating,' analyzing the structure of successful products on Rakuten. The report compiles and analyzes 1,721 reviews across the top 48 food products (5 categories) on Rakuten, offering insights into common positive themes, patterns of dissatisfaction, and Rakuten-specific purchasing structures.
It serves as a practical guide for Rakuten food e-commerce operators seeking to understand the structural reasons behind negative reviews for quality products.
The Impact of a 57% Negative Rating Rate Analysis of 662 reviews with written content revealed that 57% were low ratings (1-2 stars). Rakuten users often leave 5-star ratings for positive experiences but tend to write detailed negative reviews for regrets. Additionally, 62% of the 1,721 total reviews (1,059) lacked text, a unique structural characteristic of Rakuten.
Key Contents of the Report - Distribution by category, rating, and price point - Frozen Foods: Gift-giving failures resulting in emotional distress - Sweets: Gaps between product descriptions and reality - Dried Goods: Sensitivity to quality changes and criticism of 'stealth price hikes' - Cross-sectional Analysis: 5 unique structures inherent to Rakuten food e-commerce
CEO Shun Yoshinaga stated, 'The competitive landscape of Rakuten food e-commerce fundamentally differs from Amazon. Success hinges on gift experience design, reliable delivery scheduling, and sincere communication with long-term repeaters.'
FACT BOX
- Source: PR TIMES
- Category: Survey