Parenting Brand Hugoo Launches First Collaboration with New Era® for Limited Edition Caps

Hugoo, operated by GRIT Inc. (Headquarters: Minato-ku, Tokyo; CEO: Yasuhiro Yamamoto), will release a limited-edition collaboration cap with New Era® starting in June 2026.

The theme of this collaboration is "THE OUTING DAY." It will be developed as a three-month consecutive special collection that fuses the enduring craftsmanship of New Era® with the vision of Hugoo.

Development Background and Concept The concept draws inspiration from the scenery and colors families encounter during outings—from soft morning light to the vibrant atmosphere of the day and the calm colors of the city at night. It is a product designed to gently accompany the beautiful, fleeting moments of parenting.

New colors will be released for three consecutive months as part of this collaboration.

Product Features - 9TWENTY™ Base: Features a soft, comfortable fit without a front structure, conforming easily to the shape of the head. - Minimalist Design: The front is kept clean with no logos, suitable for both moms and dads. - Subtle Branding: The brand message "Hug Every Moment" is embroidered on the left side in matching thread. - Adjustable Fit: Features a cross-strap on the back for easy size adjustment, suitable for unisex wear.

Product Overview Product Name: Hugoo × New Era® 9TWENTY™ Cap Colors (First Wave): Timeless Taupe, Stone Price: 5,800 yen (including tax) Release Date: Scheduled for June 2026 Sales Channel: Hugoo Official Online Store https://hugoo-official.com/