Turning 'GTM Engineering' into AI agents. GTM agent series 'Urunova' launches, pre-registration for the first product 'Urunova Reach' begins.

GSS Research Inc. (Hamamatsu, Shizuoka) is launching 'Urunova', a series that turns various areas of GTM (Go-to-Market) into AI agents. Ahead of the beta release of the first product, 'Urunova Reach', in June 2026, pre-registration began on May 27th. We provide the professional skill set known as 'GTM Engineering,' which is spreading overseas, as a software agent that can be used even in workplaces without specialized personnel. Urunova Reach supports the entire flow from generating hypotheses for ideal customer profiles and identifying decision-makers to acquiring meetings across four channels—LinkedIn, X, inquiry forms, and email—and learning from responses. In B2B sales, there are structural problems where data is fragmented and decisions are left to individuals. As an AI agent responsible for executing GTM strategies, Urunova aims to be an 'execution layer' that drives the next action, rather than just a 'place to record' like traditional CRM.