Gugenka Collaborates on Experiential Content for Sanrio Puroland's "Puroland Neo Natsu Matsuri III"

Gugenka Inc. (CEO Masafumi Mikami) is pleased to announce our involvement in the production of the welcome monitor presentation and the MR game "Pochacco's Cool Ice Festival" for "Puroland Neo Natsu Matsuri III," to be held at Sanrio Puroland from July 10 (Fri), 2026, to September 1 (Tue).

Sanrio Puroland Official Website: https://www.puroland.jp/event-campaign/2026_summer/

Exhibition Information

This year, we will fuse the cuteness of Sanrio characters with the latest XR technology to create an unprecedentedly immersive summer festival world.

We are pleased to release the outline of the content produced by Gugenka.

● Welcome Monitor

A special welcome monitor installed at the entrance to Puroland.

Hello Kitty and Kuromi, dressed in futuristic Y3K fashion, will appear. They will deliver a spectacular performance and a welcome message, visible only here, to greet guests and color the start of their special day.

● Pochacco's Cool Ice Festival

A shooting game utilizing the latest MR (Mixed Reality) technology.

【Battle Rules】

Participants will be divided into "Strawberry Team" and "Mint Team" to begin the game. They will scoop ice cream that appears before them with spoons and place it in ice cream cups. The team that feeds more ice cream to the opponent wins.

MR technology allows players to experience the exhilarating effect of ice cream flying towards the opponent through goggles.

【Support from Y3K Characters】

Kuromi will support the "Strawberry Team," and Hello Kitty will support the "Mint Team," helping participants make ice cream.

We deliver a new sensation game experience that will blow away the summer heat.

Price: 800 yen per person (tax included)

Recommended Age: 13 years and older (for details, please check the Sanrio Puroland official website)

Digital Figure "Holo Model" Trial Card Distribution Decided

A special campaign will be held for the digital figure app "Holo Model" to coincide with the "Puroland Neo Natsu Matsuri III" event.

What is Holo Model?

"Holo Model" is a service that allows users to view official digital figures of characters from anime and games on their smartphones or other devices.

Using the AR function of a smartphone, Holo Models can be displayed even when out and about, allowing users to take photos with their favorite characters.

Download the app here:

https://xr-marketplace.com/download

Campaign Overview

During the event period, cards containing a limited-time exchange keyword and a two-dimensional code will be distributed for free within the Neo Ennichi venue at Sanrio Puroland.

By entering the keyword on the designated webpage, users can immediately enjoy a limited digital figure (fixed pose) of Hello Kitty and Kuromi dressed in futuristic Y3K fashion through their smartphones or other devices.

This is a must-see collaboration for fans, allowing them to take home a digital figure as a memento of their enjoyable time at Sanrio Puroland. You can enjoy taking photos with characters in special costumes at home or when you go out.

Future developments and details will be announced sequentially leading up to the event start. Please look forward to further updates.

Event Overview

Event Details

【Event Name】 Puroland Neo Natsu Matsuri III

【Event Period】 July 10, 2026 (Fri) - September 1, 2026 (Tue)

【Venue】 Sanrio Puroland

1-31 Ochiai, Tama City, Tokyo 206-8588

Sanrio Puroland Official Website: https://www.puroland.jp/event-campaign/2026_summer/

About Gugenka Inc.

Gugenka is an XR creative studio that disseminates Japanese IP to the world through XR technology.

At "X Market," a specialty e-commerce site for digital goods, you can purchase digital goods such as official Japanese anime digital figures "Holo Model."

Gugenka Inc.

Company Name: Gugenka Inc.

Head Office Location: Dekijima Daiichi Bldg. 4F, 1-10-7 Minami Dekijima, Chuo-ku, Niigata City, Niigata Prefecture

Established: April 2005

CEO: Masafumi Mikami

URL: https://gugenka.jp/