Skincare Brand 'KATAN' Appoints Sota Sono (M!LK) as First Brand Ambassador, Announces New CM and Pop-up Event at @cosme TOKYO

Skincare brand 'KATAN' has welcomed Sota Sono, a member of the dance-vocal group M!LK, as its ambassador.

Sota Sono is active in various fields and possesses a natural, approachable character combined with a sense of transparency. His commitment to evolving in his own way resonates deeply with KATAN’s concept, 'When skin lifts up, the heart becomes brighter.'

Additionally, a new CM will be released on Monday, May 25, 2026. The CM features the new product 'Truffle Shake Mist,' conveying the message, 'Achieve glowing porcelain-like skin with one spray.' It presents a unique world set in a boxing ring.

Furthermore, from Wednesday, May 27, to Tuesday, June 2, a pop-up event will be held at @cosme TOKYO. The space will feature Sota Sono's key visuals and offer experiential activities as well as a campaign to win autographed photo cards.

[Details] - Pop-up Store Duration: Wednesday, May 27, 2026 – Tuesday, June 2, 2026 - Location: @cosme TOKYO, 2F Pop-up Space (1-14-27 Jingumae, Shibuya-ku, Tokyo) - Business Hours: 11:00 AM – 8:00 PM