Where can I experience the 'Character Interaction Vending Machine'?

It will be first publicly displayed at the SDRS Corporation booth during the 5th Pushi Expo Summer, held from June 24 (Wednesday) to June 26 (Friday), 2026, at Tokyo Big Sight.

What kind of experiences are possible?

The machine offers a complete 5-step experience: conversation with characters, mini-games, commemorative photos, obtaining physical goods and digital content, and sharing on social media.

What revenue models are envisioned?

It generates revenue through the sale of physical goods and digital content, experience fees, sampling, and advertising promotions.

What installation locations are supported?

It can be installed in a wide range of locations including event venues, commercial facilities, stations, popup stores, and offices.

What customization is possible?

Characters and performances can be flexibly changed to match the target IP, and it supports long-term operation.

HIKKY and SDRS Co-Develop Interactive 'Fan Engagement' Vending Machine

Published Jun 9, 2026 10:00 PM ・ Updated Jun 14, 2026 6:27 AM ・ 3 min read ・ Source: PR TIMES

HIKKY and SDRS have co-developed an interactive vending machine allowing users to enjoy games and conversations with characters, set to premiere at 'Oshi-katsu EXPO' on June 24, 2026.

HIKKY and SDRS have jointly developed a next-generation vending machine solution titled 'Oshi-to-Asoberu Vending Machine' (Fan Engagement Vending Machine). The machine will be unveiled at the 'Oshi-katsu EXPO,' held at Tokyo Big Sight from June 24 to June 26, 2026.

Development Background Aiming to maximize the 'experience value' in real-world spaces and address labor shortages in retail and events, the companies developed this entertainment-integrated vending machine. Targeting the 4.1 trillion yen fan engagement market, it turns 'waiting' and 'buying' into 'enjoying' time through interactive experiences.

Key Features - Autonomous Entertainment: A five-step seamless flow including character interaction, mini-games, commemorative photos, acquisition of goods/digital content, and SNS sharing. - Organic UGC Generation: Designed to encourage social media posts by allowing users to download and share photos taken with characters. - Multi-layered Revenue Model: Integrates merchandise sales, digital content, experience fees, and advertising in a single unit. - Flexible Customization: Adaptable to various locations through character performance updates and wrap-around branding. - Future Prospects: Plans to implement on-demand card printing functionality.

Exhibition Overview The machine will be displayed at the SDRS booth at 'Oshi-katsu EXPO,' featuring a collaboration with the live streaming app '17LIVE' for special original game content.

FACT BOX

Source: PR TIMES
Category: New Product
Products / services: 17LIVE

HIKKY and SDRS Co-Develop Interactive 'Fan Engagement' Vending Machine

⚡ Key Points

Exhibition Overview The machine will be displayed at the SDRS booth at 'Oshi-katsu EXPO,' featuring a collaboration with the live streaming app '17LIVE' for special original game content.

FACT BOX

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