Bringing Disaster Prevention Closer Through Virtual Experiences! Pioneer NOHMI Corporation to Exhibit at Virtual Market for the First Time

NOHMI Corporation (hereafter, NOHMI), which supports social safety as a comprehensive disaster prevention company, will exhibit for the first time at the "Virtual Market 2026 Summer," the 16th installment of the "Virtual Market (common name: Vket)," one of the world's largest metaverse events that has achieved four Guinness World RecordsTM. The event is hosted by HIKKY Inc. and will be held from Saturday, July 11, 2026, to Sunday, July 26, 2026. NOHMI supports social safety as a comprehensive disaster prevention company engaged in the research, development, manufacturing, installation, and maintenance of various disaster prevention systems.

To convey the necessity of "disaster preparedness" to those who may not have many opportunities to feel disaster prevention in their daily lives, NOHMI will approach the topic through game experiences unique to the virtual space.

[Background of This Exhibition]

Even in Japan, which experiences frequent natural disasters such as earthquakes, disaster prevention is a topic whose importance is recognized, yet actual preparedness often gets postponed. The trigger for considering disaster prevention as a personal issue varies from person to person. For example, among those in their 20s, the rate of not having implemented disaster preparedness measures exceeds 52.0%, the highest percentage among all age groups*.

Therefore, NOHMI, as a comprehensive disaster prevention company supporting social safety, has focused on the virtual space where people can learn about disaster prevention while having fun through immersive experiences, and has decided to exhibit at the Virtual Market, whose main user base is in their 20s and 30s.

Through this exhibition, NOHMI aims to create new touchpoints with younger generations, who have been difficult to reach through previous PR activities, by utilizing the immersive experiences unique to the metaverse, and to expand brand recognition as "NOHMI for Disaster Prevention."

*From Sumitomo Life's "Our Family's Disaster Prevention Survey 2026"

[Exhibition Details]

◆Press the Button Quickly! 3D Disaster Prevention Action Game "Climb! Fire Building"

At the booth, marked by a giant transmitter located in "Paraliel Akihabara," one of the corporate exhibition venues, you can enjoy the 3D disaster prevention action game "Climb! Fire Building." In this game, set in a building where a fire has broken out, players aim to successfully extinguish the fire by reaching the top floor and pressing a giant transmitter to activate the sprinklers.

When the game begins, players shrink and enter the building. They must climb through four floors, dodging obstacles such as burning office desks, erupting flames, and moving chairs, and the first player to press the giant transmitter on the top floor to activate the sprinklers and successfully extinguish the fire clears the game.

Even those not playing the game can watch the small players struggling from outside the building, making it a content that both players and viewers can enjoy together as a group.

*This game is intended to raise interest in disaster prevention equipment and fires. In the event of an actual fire, please prioritize evacuation and safety.

◆Exhibition of Posters and Videos on Disaster Prevention Knowledge and Products

Inside the booth, a life-sized 3D model of "Shinogale II," a compact disaster preparedness kit that fits in an A4 file size and can be used as a disaster preparedness measure by NOHMI, will be displayed. You can see the contents, which are useful in the initial stages of a disaster. Additionally, the service "Stockle+" will be introduced, which donates disaster preparedness supplies with approaching expiration dates from companies to organizations and individuals in need of support.

Furthermore, "Disaster Prevention Mini Knowledge" panels introducing the causes of building fires and important actions during actual fires, as well as an awareness video conveying the dangers of tempura oil fires, will be presented.

In addition, all participants who answer the in-booth survey will receive a 3D model of NOHMI's transmitter as a gift.

◆Disaster Preparedness Kit "Shinogale II" and Vket Exhibition Commemorative Bonus

"Shinogale II," a disaster preparedness kit that can be used as a measure for disasters, will also be introduced at the booth.

"Shinogale II" is a disaster preparedness kit that compactly bundles essential items for disasters, such as food (7-year shelf life) and hygiene products. During the Vket period, a Vket exhibition commemorative coupon usable at the NOHMI WEB shop will be provided at the booth.

Additionally, for those who purchase "Shinogale II" during the Vket period meeting the target conditions, a limited quantity of "Vket-chan Collaboration Original Acrylic Keyholder" will be presented. We hope this experience at the booth will serve as an opportunity to review your daily preparedness.

*Vket exhibition commemorative coupons and purchase bonuses are for those who use the coupon code provided within the Vket venue. Conditions such as applicable products and purchase periods apply.

◆Giant Transmitter (Fire Alarm) Monument That Makes a Sound Will Be Installed

A giant monument of NOHMI's symbol of fire prevention, the transmitter (fire alarm), will be installed. Pressing the button will sound an alarm, allowing you to experience operating the transmitter, which you normally have few opportunities to touch, with a virtual space-unique presentation. It can also be enjoyed as a photo spot where you can experience its impressive appearance and operation.

Comment from NOHMI Representative

Disaster prevention is important for everyone in times of need, but there are not many opportunities to think about it as a personal matter in daily life. That is precisely why we wanted to create a place where people who have had little contact with disaster prevention so far can first engage with it in a fun way.

For us, this Vket exhibition is a new challenge to consider how to deliver NOHMI as a company, and our business of supporting social safety through disaster prevention equipment and supplies, to a wider audience. We feel that Vket and virtual experiences hold new potential for this purpose.

We are still unsure how this initiative will expand in the future. That is why we believe it is meaningful to actually enter the space, experience it, and confirm what possibilities exist through contact with diverse people.

We would be delighted if this booth serves as an opportunity for those who are encountering NOHMI for the first time to feel a little closer to disaster prevention and to think about daily preparedness and safety.

[Virtual Market 2026 Summer Overview]

Name: Virtual Market 2026 Summer

Organizer: HIKKY Inc.

Period: Saturday, July 11, 2026 - Sunday, July 26, 2026 (16 days total)

Participation Fee: Free

Corporate Exhibition VRChat Venue: Paraliel Akihabara / Paraliel Broadway

VketReal Venue: Belle Salle Akihabara

Official Website: https://vket.com/

Official SNS:

X → https://x.com/Virtual_Market_

YouTube → https://www.youtube.com/c/vketchannel

Instagram → https://www.instagram.com/vket_official/

How to Visit: https://vket.com/access

You can visit the special world within VRChat from VR devices and Windows PCs.

Entry is free 24 hours a day during the event period.

The Vket Official Discord server provides real-time updates on the latest Virtual Market news and event information. Limited-time campaigns and early information releases are also planned for the future! Please join us from the link below.

Vket Official Discord

[Notice of Preview and Experience Session for Media]

A preview and press event for Virtual Market 2026 Summer will be held for members of the media. You will be able to experience and cover Virtual Market using VR equipment. We encourage you to participate.

*Coverage is possible at any time after the event begins. Please feel free to contact us if you wish to cover the event after it has started.

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Period: Wednesday, July 8, 2026 - Friday, July 10, 2026

*Detailed dates and times will be determined after inquiry.

Location: HIKKY Headquarters (Nearest Station: Ebisu Station)

How to Apply: Please inquire via the form below.

https://hikky.co.jp/contact/company/media

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