New Media "Campus Clip" Launched to Share Aspirational University Life!

HJ Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, operator of Joshikousei Lab) and CyberAgent Co., Ltd. (Headquarters: Shibuya-ku, Tokyo) are pleased to announce the joint launch of "Campus Clip," an SNS media platform that disseminates the real campus culture of university students. Focusing on Instagram and TikTok, the media will deliver aspirational campus life and the latest trends from an authentic perspective, commencing full-scale operations in April 2026.

Background of Establishment The university student population in Japan is approximately 2.9 million, with over 98% utilizing SNS. Instagram and TikTok, in particular, are primary tools for university students to search for and gather information, significantly influencing their lifestyle decisions. However, there has been a lack of high-quality SNS media that comprehensively disseminates the real daily lives and culture of university students.

Through the operation of "Joshikousei Lab," an Instagram media for high school girls, our company has accumulated SNS marketing know-how and an influencer network for the teen generation. On the other hand, CyberAgent, as one of Japan's leading SNS marketing support companies, possesses a strong network with advertisers and overwhelming achievements and knowledge in TikTok operations (its self-operated TikTok media has accumulated over 1 billion views). "Campus Clip" was born by strategically combining the strengths of these two companies.

Overview of Campus Clip Media Name: Campus Clip Target: University students aged 18-22 Operating Platforms: Instagram + TikTok Content Areas: Campus life, fashion, cosmetics, lifestyle, and general university student culture Positioning: As a sister media to "Joshikousei Lab," a media for high school girls, it seamlessly supports the life stage transition from teens to university students.

Instagram: https://www.instagram.com/campus_clip_/ TikTok: https://www.tiktok.com/@campusclip0

Features of the Media - Authentic content delivering the "real" university student experience Information is disseminated based on the real experiences and voices of current university students, rather than content that feels like advertising or PR. It "clips" the real charm of campus life, visualizing the aspirational lifestyles of university students.

- Multi-dimensional media development combining SNS × Radio × Events In addition to online dissemination via Instagram and TikTok, a multi-dimensional media development combining offline channels such as radio programs and events for university students is planned. The aim is to build a "Campus Clip economic zone" that integrates online and offline.

Main Content Series (Planned) - 【What's in my bag?】 Revealing the contents of bags by faculty and year. Visualizing real belongings, from PCs and gadgets to cosmetics.

- 【Asked current university students!】 Series Real experience reviews of apps and services genuinely used by university students.

- 【Lifecycle-linked content】 Disseminating seasonal trends in university life, such as preparation for admission, club selection, internships, and campus coordination.

- 【The reality of university students】 Series Honest insights into daily university life, such as money-saving tips, part-time job situations, and goods for living alone.

First Generation Image Models The following three individuals will be appointed as the first generation image models, embodying the world of Campus Clip.

- Harua Takeda Born in 2008, from Okayama Prefecture. Selected as the Grand Prix winner of "Joshikousei Miss Contest 2024" from approximately 42,000 applicants. Debuted as a musician in January 2026, and her TikTok singing videos have averaged about 600,000 views, demonstrating her versatile activity. 〈SNS Accounts〉 Instagram: https://www.instagram.com/____harua_/ TikTok: https://www.tiktok.com/@____harua_ X: https://x.com/____HARUA_

- Asuka Shimizu Born in 2006, from Miyazaki Prefecture. Grand Prix winner of JC Miss Contest 2021. Appeared in 3 seasons of ABEMA's "Kyo, Suki ni Narimashita." Gathers support from her generation with her 171cm height and approachable personality. 〈SNS Accounts〉 Instagram: https://www.instagram.com/asu_asu_51000/ TikTok: https://www.tiktok.com/@asu_asu_510 X: https://x.com/asu_asu_510

- Sora Naruse Born in 2007