Conveying the Value of Enshu Textiles to the World! Enshu Textile Brand HUIS Holds First POPUP in Singapore

HUIS Inc. (Kamigaya-cho, Chuo-ku, Hamamatsu City), an apparel brand that develops products using Enshu textiles, will hold its first POPUP event at "LUMINE Singapore" in the "Raffles City" complex in central Singapore, starting Monday, June 22, 2026. HUIS has previously held POPUP events in Paris, France, and Taiwan, promoting the appeal of Enshu textiles overseas, but this will be the first POPUP event held in Singapore. Event Period: Monday, June 22, 2026 - Sunday, July 19, 2026 Venue: LUMINE Singapore, 1st Floor, Raffles City, Singapore Location: 252 North Bridge Rd, #01-01 Raffles City, Singapore 179103 Background of the Event At the "Hamamatsu Fair in Singapore" held in August last year, organized by Hamamatsu City, the Enshu textile-origin apparel brand HUIS (House) exhibited HUIS products and gave a presentation on Enshu textiles. At that time, high interest was received from local visitors, and many voices expressed a desire for sales in Singapore. Furthermore, due to the realization of collaboration with LUMINE Singapore, which upholds the concept of "promoting excellent products and culture from various regions of Japan to the world," this solo POPUP event, the first in Singapore, has been realized. Event Details The venue, "LUMINE Singapore," is located within "Raffles City," a complex facility directly connected to City Hall MRT station. Raffles City is one of Singapore's premier mixed-use developments, integrating a luxury hotel, offices, and commercial facilities, and is known as a place visited by many tourists from both within and outside the country, as well as local business people. LUMINE Singapore, in particular, is bustling with visitors as a store that disseminates cutting-edge lifestyles and culture, featuring the first "Blue Bottle Coffee" in Singapore. At this POPUP, products that utilize the lightness and texture unique to Enshu textiles, suitable for Singapore's warm climate, will be offered, conveying the appeal of Enshu textiles to the people of Singapore. During the event period, three staff members from Japan will visit for observation, and the filming crew from the popular series "Adult Fashion Choices Start from the Production Area!" on the HUIS YouTube channel will also accompany them, with the exhibition details to be released later. HUIS will continue to promote the appeal of Enshu textiles both domestically and internationally, and engage in activities to convey the value of Japan's textile production areas. LUMINE Singapore Press Release Material d158371-30-de1d4ff2521358bcef76438018f7caf7.pdf Interior view of LUMINE Singapore Scenes from the "2025 Hamamatsu Fair in Singapore" Example products planned for the POPUP Enshu Textile Apparel Brand "HUIS (House)" An apparel brand based in Hamamatsu City, producing all its products from Enshu textiles. It operates showrooms in 7 locations nationwide and is handled by approximately 80 retailers, in addition to events domestically and internationally. Leveraging the advantage of the Enshu production area where old-style shuttle looms still exist, the company focuses on producing fabrics with a special texture and functionality created by shuttle looms, gaining fans across the country. Unlike general apparel brands, it focuses on product creation and information dissemination that promotes the production area and industry. Published "HUIS's Clothing Making - How a Production Area Brand from Enshu is Changing the Apparel Industry Norms" (Shufu to Seikatsusha) in March 2024, and "The Choice of Production Area Origin Apparel - The Challenge and Trajectory of HUIS, an Apparel Brand from Enshu Challenging Industry Norms" (Nikkan Gendai/Kodansha) on May 15, 2026. View Details Shibuya SHOWROOM: Shibuya Scramble Square 9F (inside garage), 2-24-12 Shibuya, Shibuya-ku, Tokyo Marunouchi SHOWROOM: Marunouchi Building 4F (inside garage), 2-4-1 Marunouchi, Chiyoda-ku, Tokyo Yokohama SHOWROOM: Noni, 3F, 1-10 Kinkōchō, Kanagawa-ku, Yokohama-shi, Kanagawa Tachikawa SHOWROOM: Rust, E2-208, 3-1 Midori-cho, Tachikawa-shi, Tokyo Nagoya SHOWROOM: garage, 3F, 4-60-12 Hiraiike-cho, Nakamura-ku, Nagoya-shi, Aichi Toyohashi SHOWROOM: garage, 17 Akebono-cho Minamimatsubara, Toyohashi-shi, Aichi Osaka SHOWROOM: KITTE Osaka 3F (inside garage), 3-2-2 Umeda, Kita-ku, Osaka-shi, Osaka HUIS's characteristic is its product development centered on Enshu textiles woven on the valuable old-style "shuttle looms" that still exist in the Enshu production area. Led by Masakazu Matsushita (Representative), who was involved in industrial promotion as a former Hamamatsu City employee, it is a production area-origin apparel brand started by a couple in 2014. Published books "HUIS's Clothing Making" (2024, Shufu to Seikatsusha) and "The Choice of Production Area Origin Apparel" (2026, Kodansha). The "Shibuya Showroom" on the 9th floor of Shibuya Scramble Square (inside garage) is a flagship store bustling with domestic and international visitors. "Enshu textiles" have long been known in the industry as high-quality shirt fabric for global apparel. HUIS fabric, woven slowly over 20 to 30 times the usual time, possesses a special texture and functionality. ■ SNS HUIS onlinestore: https://1-huis.stores.jp Instagram: https://www.instagram.com/1_huis facebook: https://www.facebook.com/huisenshu X: https://x.com/1_huis YouTube: https://www.youtube.com/channel/UCLrebj-XFaipt0rfw6K5MFQ ■ Projects [Sewing/Weaving/Knitting] Hobonichi x HUIS https://1-huis.com/hobonichi Shin R25 x HUIS https://1-huis.com/interview Enshu Textiles x Kurumeki Rice Terraces Project https://1-huis.com/kurumeki HUIS x Nagoya Kuromonkake Someyama Katsuzome Kobo Dye Renewal Project https://1-huis.com/renew Adult Fashion Choices Start from the Production Area! https://1-huis.com/talk_sanchi HUIS's Yurufuwa Radio https://1-huis.com/yurufuwa_radio