HYV's women-only machine Pilates studio 'the SILK' partners with Italian lingerie brand Intimissimi from May 28 to June 24, 2026, offering fittings and exclusive coupons across their stores.
Women-only machine Pilates studio 'the SILK' (operated by HYV) announced a collaboration with Italian lingerie brand Intimissimi under the theme 'Move in Comfort' from May 28 to June 24, 2026. During this period, selected the SILK locations will feature fitting corners for Intimissimi's popular microfiber series. Additionally, mutually beneficial gifts and discount coupons will be offered to customers visiting or purchasing at either brand's stores. To kick off the collaboration, a special Pilates event was held at the SILK Shibuya on May 28, where 42 participants (including influencers, media representatives, and studio members) experienced a 50-minute session wearing Intimissimi's 'Microfiber Eri Brassiere Top'.
FACT BOX
- Source: PR TIMES
- Category: business
FAQ
When is the collaboration period?
It runs from Thursday, May 28, 2026, to Wednesday, June 24, 2026.
Which "the SILK" studios are participating in this collaboration?
Tokyo Yaesu, Ginza, Ginza 1-chome, Shibuya, Ebisu, Osaka Umeda, Tennoji MIO, and Hankyu Sanban Gai studios.
What benefits do visitors of "the SILK" receive?
They will receive a special gift when visiting participating Intimissimi stores, as well as coupons usable at Intimissimi stores and their official online shop.
What item did participants wear during the first-day special event?
They wore the "Microfiber Eri Bralette" from Intimissimi's popular microfiber collection.
How many studios and members does "the SILK" have?
They operate a total of 45 studios nationwide with over 20,000 members.