ReWEAR's Highly Anticipated Summer-Limited Fabric Softener Launches on July 2 — Sold Out in Just 4 Days Last Year!

I-ne Co., Ltd. (Headquarters: Chuo-ku, Osaka City) announces the sequential limited release of the 'Fresh Fig & White Peach' scent variant of its regenerated fabric softener under its ReWEAR (ReWear) sustainable fabric care brand.

• Product Name: ReWEAR Regenerated Fabric Softener – Fresh Fig & White Peach

• Capacity/Price: 500mL / 880 JPY (tax included), 800mL / 1,320 JPY (tax included)

• Launch Date and Distribution Channels:

[Online] Sequentially from Thursday, July 2, 2026

Official online store, Rakuten Market, Amazon, Qoo10, ZOZOTOWN, Yahoo! Shopping, auPAY Market, TikTok Shop

[In-store] Sequentially from Thursday, July 30, 2026

Available at drugstores, supermarkets, and variety stores nationwide (excluding some locations)

*1 Based on sales of 'ReWEAR Regenerated Fabric Softener – White Chardonnay & Darjeeling Tea' on Rakuten Market as of July 4, 2025

*2 Refers to the removal of pilling and fuzz. Verified through multiple wash cycles under experimental conditions using cotton garments. Targets plant-based fibers such as cotton and linen. Effectiveness may vary by fabric type and is not guaranteed for all fibers.

【Product Features】

【1】A refreshing, clean-scented 'Fresh Fig & White Peach' fragrance

A soft, gentle aroma unfolds, blending juicy fig and fruity notes with the crisp freshness of white flowers. Part of the fragrance uses natural extracts sourced from peach flower petals—ingredients that would otherwise be discarded—upcycled as sustainable raw materials*1.

*1 Upcycling refers to transforming waste or unused materials into new, higher-value products

A mystical, soft sunlight where beautiful memories blend

The sweetness and depth of fruit carried by ocean breezes

A delicate, charming scent that evokes a gentle doze

【2】Key ingredient: Danish enzyme that breaks down pilling and fuzz*2

Formulated with enzyme technology developed by a Danish manufacturer committed to solving textile waste. The enzyme selectively reacts with damaged, fuzzy areas of fabric, breaking down and removing fibers to restore vibrant colors and patterns, achieving a like-new finish.

＜Results from repeated washing tests＞

With each wash, pilling and fuzz are progressively reduced, resulting in a smoother texture and less fading caused by fabric wear.

*2 Refers to the removal of pilling and fuzz. Verified through multiple wash cycles under experimental conditions using cotton garments. Targets plant-based fibers such as cotton and linen. Effectiveness may vary by fabric type and is not guaranteed for all fibers.

▼ For detailed product features, please see the following release:

https://prtimes.jp/main/html/rd/p/000000761.000012002.html

Sustainability Initiatives

ReWEAR uses eco-conscious packaging materials and incorporates upcycled*1 ingredients in its fragrances. By encouraging longer garment use, the brand proposes a solution to reduce clothing waste.

【Eco-Friendly Packaging Materials】

Bottle: Main body made from <biomass PE>

Refill: Packaging made from <biomass film>

*1 Upcycling refers to transforming waste or unused materials into new, higher-value products

Product Overview

ReWEAR Regenerated Fabric Softener – Fresh Fig & White Peach

500mL / 880 JPY (tax included)

ReWEAR Regenerated Fabric Softener – Fresh Fig & White Peach (Refill)

800mL / 1,320 JPY (tax included)

Existing Products

ReWEAR Regenerated Fabric Softener – Classic Rose & Musk

ReWEAR Regenerated Fabric Softener – Fresh Citrus & Green

ReWEAR Regenerated Fabric Softener – White Chardonnay & Darjeeling Tea

500mL / 880 JPY (tax included)

ReWEAR Regenerated Cleaning Booster

400g / 858 JPY (tax included)

ReWEAR Regenerated Fabric Softener – Classic Rose & Musk (Refill)

ReWEAR Regenerated Fabric Softener – Fresh Citrus & Green (Refill)

ReWEAR Regenerated Fabric Softener – White Chardonnay & Darjeeling Tea (Refill)

800mL / 1,320 JPY (tax included) – Only for Classic Rose & Musk and Fresh Citrus & Green

ReWEAR Regenerated Cleaning Booster (Refill)

700g / 1,298 JPY (tax included)

About ReWEAR

Launched in April 2025, ReWEAR has surpassed 1 million cumulative units sold* across all categories. Seasonal limited editions have gone viral on social media, selling out within days. Praised for its unique functional value—'clothes come back to life'—and perfumer-crafted signature scents, ReWEAR has been featured as a hit product in various media outlets and selected for the Nikkei MJ Hit Product Sumo Ranking 2025 by Nikkei Business Publications.

*Cumulative sales data across all ReWEAR categories (February 2025 – December 10, 2025, based on internal research)

Website: https://rewear-official.jp/ Instagram: https://www.instagram.com/rewear_laundry/ X: https://x.com/ReWEAR_Laundry TikTok: https://www.tiktok.com/@rewear_laundry