YOLU Limited-Edition Hair Care: 'Fig Collection' with Sweet, Juicy Scent Launches July 1

YOLU (Yoru), a nighttime care beauty brand operated by I-ne Co., Ltd. (Headquarters: Chuo-ku, Osaka City), will sequentially launch the limited 'Fig Collection' shampoo, treatment, and hair mask.

*1 Due to dryness 2 Ficus Carica (Fig) Fruit Extract (moisturizing ingredient), Schizosaccharomyces/Ficus Carica Fruit Ferment Filtrate (moisturizing ingredient)

Products: Shampoo / Treatment / Hair Mask – 6 varieties in total

Release Date / Distribution:

・Starting July 1, 2026 (Wed) sequentially

[EC] Official online store, EC marketplaces (Rakuten, Amazon, Yahoo! Shopping), etc.

・Starting July 2, 2026 (Thu) sequentially

[In-store] Nationwide drugstores and variety shops (excluding some locations)

This limited YOLU collection is themed 'Figs Dedicated to the Night'—the 'Fig Collection.' The fig (fig fruit), once a sacred fruit offered to goddesses in ancient Egypt, is now a trending note in high-end perfumes. This 'elegant, sensual, and addictive' fragrance is the centerpiece of this release.

In the quiet of night, enveloped in a sweet, juicy scent—this is a special moment dedicated to self-care. The collection offers a blissful hair care experience that gently resets both mind and hair at the end of the day, while protecting against summer UV damage.

Product Features

【1】 Limited, Fragrant 'Fig Scent' with Juicy Aroma

A perfume-like fragrance with the refreshing scent of fig leaves, milky-sweet fruit, and a woody afterglow.

・TOP (Lathering, Application)

The juicy scent of fig leaves blends with the refreshing aroma of grapefruit reminiscent of a scorching sun, creating an orchard-like atmosphere.

・MIDDLE (Rinsing)

As the scent of lush fig leaves lingers, it gradually transforms into the milky sweetness of ripe fig fruit, complemented by gentle floral notes of jasmine and lily of the valley, evoking a nostalgic mood.

・LAST (Dry)

A warm, milky sweetness unfolds, accented by woody and amber notes reminiscent of fig trees. This luxurious scent wraps you in nature’s bounty with refined elegance.

Natural Essential Oils Included*1

Coriander Seed, Cedarwood, Black Pepper

*1 All used as fragrance

【2】 Formulated with Two Types of Fig Extracts and Evening Primrose Oil*2 to Care for Dryness Damage from Summer to Autumn

・Ficus Carica (Fig) Fruit Extract*3:

Targets dryness damage caused by UV exposure and moisturizes the scalp.

・Schizosaccharomyces/Ficus Carica Fruit Ferment Filtrate*4:

Extract fermented using domestically sourced figs and yeast derived from honey. Offers high moisturizing power to protect the scalp from dryness.

・Evening Primrose Oil*2:

Oil extracted from the evening primrose, a flower that blooms at night. Protects hair from dryness damage and provides moisture and shine.

*2 Emollient ingredient 3,4 All moisturizing ingredients

【3】 Limited Design Packaging That Evokes a Mystical Scene

The gradient design, inspired by fragrant figs, features a symmetrical layout where shampoo and treatment bottles complement each other. When placed side by side, the bottles create a striking visual interplay of light. Paired with a three-dimensional gift box inspired by pyramids and faceted gemstones, the design creates a mystical, immersive world.

Product Overview

YORU Fig Calm Night Repair Shampoo & Treatment

YORU Fig Relax Night Repair Shampoo & Treatment

Shampoo: 440mL / Treatment: 440g – ¥1,540 each (tax included)

※ Individual shampoo and treatment bottles are available exclusively on the official online store and EC sites.

YORU Fig Calm Night Repair Gel Hair Mask

YORU Fig Relax Night Repair Gel Hair Mask

145g / ¥1,540 each (tax included)

YORU Fig Calm Night Repair Hair Care Set

YORU Fig Relax Night Repair Hair Care Set

Shampoo: 440mL / Treatment: 440g

¥3,080 each (tax included)

YOLU

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