YOLU, the Nighttime Beauty Brand with Over 100 Awards*, Launches 'Night-Drying Specialized Fabric Softener'! Transforming Gloomy Evening Laundry into a Healing Experience with the 'Relax Night Aroma Fabric Softener' – New Release on September 1

YOLU (Yoru), a nighttime care beauty brand operated by I-ne Co., Ltd. (Headquarters: Chuo-ku, Osaka City), is entering the fabric softener category for the first time with the launch of the 'Relax Night Aroma Fabric Softener.' It will be sequentially released from August 3, 2026 (Monday) on the official online store and e-commerce sites, and from September 1, 2026 (Tuesday) at variety stores and drugstores nationwide (excluding some locations).

* Total number of awards including Best Cosmetics won by all YOLU series items (as of December 2025, according to I-ne)

** Functional fragrance used

Product Name

・YORU Relax Night Aroma Fabric Softener White Peach & Chamomile

・YORU Relax Night Aroma Fabric Softener Cassis & Bergamot

Capacity

500mL

Price

899 JPY (tax included)

Release Date / Distribution

・Starting July 15, 2026 (Wednesday)

[EC] Pre-orders available on Rakuten Market and Amazon

・Starting August 3, 2026 (Monday)

[EC] Sequentially released on official online store, Rakuten Market, Amazon, Yahoo, Qoo10, and other e-commerce mall sites

・Starting September 1, 2026 (Tuesday)

[In-store] Sequentially released at variety stores and drugstores nationwide (excluding some stores)

Development Background

Growing 'Nighttime Laundry' and 'Gloom'

Around the year 2000, dual-income households surpassed those with full-time housewives, and this trend continues to grow. *1 Amid busy lives balancing work and household chores, doing laundry 'at night' has become habitual, with over half of households actually doing laundry from evening to night. *2 As a result, 76% of those doing laundry after 9 PM resort to indoor drying. *2 Furthermore, about 80% of women feel 'evening laundry is gloomy,' *3 making nighttime laundry and indoor drying common daily challenges for many households.

The central concern, especially, is 'odor.' Many express concerns such as 'worried about damp smell' and 'since it's indoor drying, the scent filling the room is crucial.' *4 When drying indoors at night, laundry is often close to sleeping areas, making the quality of the scent during drying a key factor directly linked to a comfortable sleep environment.

Transforming Gloomy Evening Laundry into a Soothing Healing Time

To address these concerns, YOLU introduces the 'Relax Night Aroma Fabric Softener' as a new category of 'night-drying specialized fabric softener' that transforms nighttime laundry into a blissful healing time.

The nighttime beauty brand YOLU has so far proposed turning limited nighttime hours for busy modern people into comfortable self-care moments through hair and body care.

Among these, the brand's meticulously crafted 'fragrance,' designed to accompany evening relaxation, has received particularly strong support from customers. We want users to experience this 'fragrance' not only during bath time but also during evening laundry and while sleeping, transforming gloomy nighttime laundry into a healing time. With this vision, we have expanded into fabric care. The essential oil-infused aromatic scent spreads pleasantly during indoor drying, supporting a comfortable sleep environment. *5

*1 Ministry of Internal Affairs and Communications Statistics Bureau 'Special Labor Force Survey,' Ministry of Internal Affairs and Communications Statistics Bureau 'Labor Force Survey (Detailed Statistics)'

*2 I-ne internal survey of women aged 25–44 who purchase and use fabric softeners

*3 I-ne internal survey of female fabric softener users aged 20–49, including office workers who do laundry at night

*4 I-ne self-conducted survey, qualitative interviews conducted in February 2026

*5 Functional fragrance used

Product Features

[1] 92.6% fragrance satisfaction rate *1. Turn laundry into a healing time with aromatic scents infused with essential oils

This time, two types are offered: a soft and elegant White Peach & Chamomile scent, and a refreshing, sophisticated Cassis & Bergamot scent. Both relaxing fragrances transform your evening laundry time into a healing experience.

*1 Survey conducted by the company in March 2026. / Among female users aged 30–40 (n=41), the percentage who answered 'very satisfied' or 'somewhat satisfied.'

[2] 'Goodnight Fragrance' that creates a comfortable sleep environment

Adopts functional fragrance that lasts from sleep onset to waking. As a 'goodnight fragrance' supporting a comfortable sleep environment, the scent remains consistently long-lasting even after drying *2, enveloping your room in a pleasant aroma even after nighttime drying.

*2 Compared with the company's previous products

[3] Achieves antibacterial power exceeding sun-drying, even for indoor drying *3

Combines antibacterial ingredients at triple concentration *4 with two types of deodorizing ingredients. This dual-component design effectively tackles odors such as indoor drying smell, providing thorough care using naturally derived power.

*3 Tested by a third-party institution. Does not suppress all bacteria and viruses.

*4 Compared with the company's previous products

Comment from Mayu Matsumoto, Sleep and Aromatherapy Therapist

Evening household chores begin immediately after returning home from work, leaving no time to catch your breath.

Even though it should be the end of the day, your mood can become heavy and gloomy.

It is precisely during such hectic evening hours that you should make essential oil scents your ally. Especially 'chamomile' and 'bergamot' are recommended—bergamot uplifts and brightens your mood, while the fresh, gentle scent of chamomile gently releases your tense mind.

Creating an environment enveloped in essential oil scents before bedtime makes for a wonderful night routine of relaxation. Transitioning the end of your day into a comfortable rest mode gently supports the creation of an ideal sleep environment.

<Profile> Mayu Matsumoto, Sleep and Aromatherapy Therapist

Operates 'Prosper Beauty,' a Sleep Detox and Posture Correction Salon.

After extensive experience as a hairstylist, bridal esthetician, facial esthetician, makeup artist, scalp hair growth clinic specialist, and aromatherapy esthetician, opened a salon in Omotesando. Also dedicated to talent development, her academy teaching unique facial slimming and pelvic correction techniques has produced many skilled practitioners. Developed the 'Concentrated Sleep® Method,' which approaches the root of fatigue from neuroscience, anatomy, and behavioral theory, gaining popularity among busy business professionals such as executives and professionals. Currently operates salons and schools and conducts corporate lectures and seminars.