iCruise Begins Handling Global Luxury Travel Brand 'A&K' - Offering Unexplored Ultimate Experiences in Japan, from Luxury Safaris to Tailor-Made Journeys

iCruise × Global Luxury Travel Brand 'A&K'

iCruise (ICM Co., Ltd. | HQ: Ginza, Chuo-ku, Tokyo; President: Etsuko Yoshihara), a specialized desk for high-end cruises and luxury travel for independent travelers, has started selling products from the global luxury travel brand 'Abercrombie & Kent (A&K)'.

Expanding 'Experiential Luxury' in the Affluent Travel Market

In recent years, the global affluent travel market has seen a shift from 'material consumption' to 'experiential consumption,' with a rapidly growing demand for luxury travel that emphasizes 'authentic experiences.' Needs are particularly high for small-group, high-privacy travel; quality stays away from crowds; deep immersion in nature and culture; tailor-made private tours; sustainable travel; and once-in-a-lifetime special experiences. In this market environment, the value proposition of the global luxury travel brand A&K has high affinity with the Japanese market.

iCruise has traditionally focused on luxury cruise ships as a luxury cruise specialist. A&K, founded in 1962, is a global brand providing luxury travel in over 100 countries and is highly regarded in the field of experiential luxury travel, such as safaris and expeditions. By handling A&K, iCruise will expand its proposal scope beyond luxury cruises to include safaris, expeditions, and tailor-made travel, strengthening its ability to offer more comprehensive and high-value journeys that fuse cruises with luxury travel.

About the Global Luxury Travel Brand 'A&K'

Abercrombie & Kent (A&K) is a leading global luxury travel brand founded in Kenya in 1962. Known as the pioneer of the world's first modern luxury safari, it now operates on all seven continents and in over 100 countries, offering high-value travel experiences such as luxury safaris, small group journeys, tailor-made journeys, and expedition cruises. The appeal of A&K lies in providing journeys for 'discerning travelers' through highly specialized guides, carefully selected accommodations, sophisticated dining experiences, and special access to otherwise inaccessible experiences.

In 2022, A&K welcomed the luxury cruise brand 'Crystal' into its group, expanding its field of experience from land to sea. The Crystal ships, which restarted in 2023, embody A&K's high-quality experiential value in the maritime world. In 2028, the first new Crystal ship under the A&K Travel Group, 'Crystal Grace,' is scheduled to debut. This will be Crystal's first new ocean ship in 25 years and is anticipated as a symbol of the new era of luxury cruises envisioned by A&K.

Furthermore, A&K is committed to sustainable tourism and creating local value through 'A&K Philanthropy,' which focuses on education, empowerment, health, and environmental conservation.

Features of A&K Products

The charm of A&K lies in its diverse travel styles, including luxury safaris, intimate small group journeys, fully customized tailor-made trips, private jet tours, and expedition cruises to polar regions and great rivers. These are offered not merely as 'transport' or 'sightseeing,' but as 'experiential values' that can change one's perspective on life.

Why Choose iCruise

iCruise is one of the few specialized desks for luxury cruises and travel in Japan, handling over 28 global brands. Its strengths lie in its deep expertise as a luxury cruise specialist, with all staff being certified cruise consultants, its proposal capabilities based on extensive boarding experience, and its ability to handle tailor-made travel. In response to the growing need for 'high-value independent travel,' iCruise leverages its expertise and firsthand experience, aiming to be the first name that comes to mind for 'luxury travel bookings.'

(iCruise is a specialized desk for high-end cruises for individuals, operated by ICM Co., Ltd., and established in 2019. It provides total luxury travel, including pre- and post-cruise hotels and transportation.)