[Survey of 400 Job Seekers/New Grads] Companies without SNS accounts are seen as 'hard to imagine working at.' 82.3% say they used SNS to choose a company.

Initial Site Co., Ltd. (HQ: Yokohama, Kanagawa; CEO: Kazuyoshi Kikuchi) conducted a survey of 400 job seekers and new graduates to clarify changes in information-gathering behavior during new graduate recruitment. Alongside the survey, they launched a landing page for their SNS support service specialized for new graduate recruitment. In recent years, job seekers have increasingly been comparing companies by checking their 'work image' and 'company atmosphere' through SNS, rather than just official websites or job postings. Conversely, there are voices saying, 'I looked for the company's SNS but couldn't find it,' or 'It's hard to imagine working there without SNS.' This survey investigated how job seekers utilize SNS in their company comparison and application decision-making processes.

(Summary of findings: Approximately 80% use SNS for comparison, 76.3% have failed to find company SNS, and 80.1% say attractive SNS content increases their desire to apply.)

In conclusion, this survey revealed that job seekers are using SNS to confirm the 'work image' and 'company atmosphere' that are difficult to convey through official websites alone. As SNS becomes a prerequisite for information verification, companies that fail to maintain an active SNS presence risk losing potential candidates. SNS is no longer just for information dissemination; it is becoming a vital 'recruitment PR' tool that influences application decisions and helps prevent post-hiring mismatches.