InsightX Wins 'Support Award' at Senken Shimbun's 'Fashion EC Award 2026' — Selected by Vote from E-commerce Managers at ~100 Fashion Companies, Recognizing Efforts in AI

InsightX Inc. (Headquarters: Minato-ku, Tokyo; Co-CEOs: Hiroki Nakazawa, Yuki Satake), provider of the CX transformation AI platform 'InsightX,' has received the 'Support Award' at the 'Fashion EC Award 2026' hosted by Senken Shimbun, in recognition of its efforts to transform the customer experience (CX) in the fashion e-commerce domain. This award is selected through a survey vote of e-commerce managers from approximately 100 fashion EC companies, positioning it as an objective evaluation reflecting the voices of the industry.

In conjunction with the award, CEO Hiroki Nakazawa will give a keynote speech at the 'Fashion EC Summit — The 9th Fashion EC Award Commemorative Lecture —' on June 25, 2026.

We believe this award is a result of objective recognition from industry stakeholders for our activities in supporting fashion brands, department stores, and retailers to enhance their e-commerce experience through personalization and to realize an optimized purchasing experience for each individual customer.

About the 'Fashion EC Award 2026'

The 'Fashion EC Award 2026' is an award in the fashion e-commerce field hosted by Senken Shimbun. Based on a survey of about 100 fashion companies and EC/IT support companies, it selects and honors outstanding e-commerce sites, support services, and advanced initiatives.

The awards consist of the 'Excellent Award,' which evaluates the construction, operation, and growth potential of EC sites; the 'Focus Award,' which recognizes noteworthy sites and initiatives; and the 'Support Award,' for solution and service companies that support the e-commerce growth and digital utilization of fashion companies. It showcases the challenges and advanced cases of various players supporting the fashion e-commerce market.

In the recent fashion e-commerce market, not only the expansion of online sales but also the enhancement of customer experience (CX) and relationship building with brands have become important themes. As companies are required to evolve their e-commerce from a mere sales channel to a 'brand experience venue' through staff content utilization, OMO measures, and personalization, this award also focuses on initiatives that shape the next generation of fashion e-commerce.

About the 'Support Award'

The Support Award, within the 'Fashion EC Award 2026,' is for solution and service companies that support the e-commerce growth and customer experience improvement of fashion companies.

The evaluation criteria include not only sales growth and operational efficiency but also initiatives that support the advancement of brand companies' e-commerce operations, the evolution of customer touchpoints, and the promotion of digital utilization, all of which contribute to the development of the fashion e-commerce market.

In the fashion industry, the competitive axis is shifting from 'what to sell' to 'what kind of experience to deliver.' Optimizing the way customers encounter brands and the shopping experience itself, by catering to each individual's interests and sensibilities, has become an essential element in building lasting relationships.

InsightX has created personalized experiences for each individual by leveraging existing assets such as products, coordinated outfits, staff content, and feature articles through the world's first 'Shelf-style Recommendation®'.

We believe our efforts to go beyond simply providing recommendations and improving CVR, by supporting the shift from a 'one-size-fits-all EC' to an 'EC that fulfills each person's 'want to see now',' and promoting a customer experience transformation that leverages the brand's worldview, led to this award.

Speaking at the Fashion EC Summit

Following the award, InsightX will speak at the 'Fashion EC Summit - The 9th Fashion EC Award Commemorative Lecture -' hosted by Senken Shimbun.

This event is held as a commemorative lecture event by the 'Fashion EC Award' winning companies, serving as a platform for leading brand companies and support companies in the fashion e-commerce market to gather and share advanced initiatives, case studies, and knowledge for problem-solving. Through lectures and talk sessions by the winning companies, discussions will be held on the future vision of fashion e-commerce and industry changes.

In InsightX's session, we plan to introduce the evolution of personalization in the fashion e-commerce market and the design of purchasing experiences that cater to each customer's sensibilities and interests, along with case studies and initiatives.

【Event Overview】

Event Name: Fashion EC Summit — The 9th Fashion EC Award Commemorative Lecture —

Date: Thursday, June 25, 2026

Organizer: Senken Shimbun

Fee: Free (pre-registration required)

HP: https://senken.co.jp/posts/ec-summit-260527

Supporting CX Transformation for Leading Fashion Industry Companies

InsightX is implemented by leading companies in the fashion industry, including apparel and department stores, to support their customer experience (CX) transformation.

Clients include Onward, Pal, Urban Research, Lumine, SHIPS, and CAN, promoting the creation of e-commerce experiences that meet diversifying customer needs.

While respecting the different worldviews and customer touchpoints of each brand, we support in-site personalization, customer experience optimization, and advanced content utilization to create new purchasing experiences in fashion e-commerce.

Comment from Hiroki Nakazawa, CEO of InsightX Inc.

I am truly honored to receive the 'Fashion EC Award 2026 Support Award.' In particular, being selected through an objective evaluation by vote from everyone at fashion e-commerce companies is the greatest encouragement for our entire team, which has been continuously refining our product for each and every customer.

We believe that e-commerce is not just a sales channel, but a place where a brand's passion and the customer experience intersect. In the fashion industry, it is becoming increasingly important not only to deliver products but also to design experiences that resonate with each individual's sensibilities, mood, and values.

In this context, as the number of products and the amount of information increase, the design of the experience to deliver what each customer 'wants to see now' is being tested. Through our proprietary 'Shelf-style Recommendation®' technology, we have provided an approach that goes beyond recommending individual products to personalizing existing assets that brands have cherished—such as products, coordinated outfits, staff content, and feature articles—into the best possible experience for each customer in real-time.

We will continue to support the transformation from a 'one-size-fits-all EC experience' to an 'EC experience that fulfills each person's 'want to see now',' and work to create new customer experiences that connect brands and customers.

InsightX will continue to evolve and strive to contribute to the business growth of our clients. We look forward to your continued support.

About InsightX Inc.

InsightX Inc. is an AI-native professional company that provides the CX transformation AI platform 'InsightX,' centered on personalization. With the world's first 'Shelf-style Recommendation®' as its core technology, which has been independently researched and developed since its founding in 2021, the company creates shopping experiences that respond to dynamically changing user needs together with B2C businesses that operate their own e-commerce sites, including Onward, Pal, Lumine, Urban Research, and Ships.

We aim for a world where any company can continuously and naturally provide a 'special user experience just for me,' a privilege once held by big tech companies, and we support the transformation of the digital customer experience itself. With the innovation of our personalization product and our deep expertise as professionals and AI-native technical capabilities as two wheels, we are a partner that realizes the business growth of our client companies and the evolution of the customer experience together.

Company Name: InsightX Inc.

Representatives: CEO Hiroki Nakazawa, CEO Yuki Satake

Business: Provision of the CX transformation AI platform 'InsightX' centered on personalization

Service Site: https://insightx.tech/

Corporate Site: https://insightx.tech/about/

Careers Site: https://careers.insightx.tech/