Rinka, Next-Gen Trendsetter with Over 1 Million Social Media Followers, Collaborates with Korean Fashion Brand BAUF

The special collaboration 'A Little Piece of Rinka Rinka X Bauf Exclusive Edition' has been realized between Rinka, a rising trendsetter and influential figure among Gen Z, and Seoul-based fashion brand BAUF.

This unique collection blends Rinka’s distinctive aesthetic with BAUF’s signature warm and playful vibe, resulting in a fresh and exciting lineup.

Rinka, who has a deep passion for Korean culture, consistently shares trend-forward fashion and lifestyle content across her social platforms, earning strong support from the Z generation.

In recent years, she has expanded her career into modeling, establishing herself as a new fashion icon.

This marks her first-ever collaboration with a Korean fashion brand, and she actively participated in both the design and visual production processes.

▼ Rinka’s Comment

"I’m truly thrilled to collaborate with a Korean fashion brand I’ve always loved 🇰🇷💖 The pieces are easy to incorporate into everyday outfits and instantly lift your mood when you wear them! I hope many people enjoy them! ✨"

◆ About Rinka

Known for her friendly and approachable personality, Rinka quickly gained popularity among her peers.

She consistently shares her bright and energetic persona across social media, amassing over 1 million total social media followers. Her YouTube channel, where she shares authentic insights into her daily life and relationships, has surpassed 200,000 subscribers.

She ranked 3rd in the influencer category of the '2024 Annual Trend Ranking' within the teen fashion scene and her video series 'Rinka Unsen'—where she directly answers teenage concerns—has surpassed 100 million total views.

As a next-generation opinion leader and trendsetter, Rinka is undoubtedly one of the most promising influencer-models of today, with her popularity set to grow even further.

Instagram:

https://instagram.com/1n_o28

TikTok:

https://www.tiktok.com/@touhikusai

YouTube:

https://www.youtube.com/@rinka__channel

◆ A Little Piece of Rinka Rinka X Bauf Exclusive Edition

The special collaborative collection 'BAUF × RINKA,' created by Korean brand BAUF and next-gen fashion icon Rinka, is now available exclusively on MUSINSA.

Alongside co-branded T-shirts and bottoms, multiple styled looks featuring Rinka are currently being showcased.

https://global.musinsa.com/jp/exhibition/3617