JADE Launches New Web Ad Operations Service Allowing Advertisers to Directly Query Data via AI

JADE (Headquarters: Chiyoda-ku, Tokyo; CEO: Tomoaki Ito) announced on June 3 the launch of a new service, 'Web Ad Operations with AI Analysis Assistant.' This service enables advertisers to handle ad management with the support of experienced consultants while also providing an environment to directly and instantly query ad and GA4 data through AI (Claude).

Background Advertising management has become increasingly difficult for both advertisers and agencies to define due to the widespread adoption of machine learning. By creating an environment where advertisers can easily query AI, JADE aims to empower clients to understand data behind the scenes and make informed decisions without over-relying on account managers.

Service Overview In traditional agency models, agencies handle everything, and advertisers only grasp data through their account representatives. This service allows JADE's consultants to continue professional management while providing a direct AI interface for advertisers to ask questions such as 'Why were conversions low yesterday?' or 'Which ads performed best last week?' without waiting for human responses.

Key Features - Direct AI Access: Advertisers can query the AI repeatedly, resolving minor or basic questions immediately without waiting for an account manager. - Professional Management: Daily ad operations are still handled responsibly by human experts. - Fixed-Fee Model: Since fees are not tied to ad spend, consultants can freely propose reducing ad budgets to optimize performance. - Security: JADE is ISMS-certified. The AI used is contracted directly by the advertiser (Claude), ensuring data is not used for third-party training.

Management The service is led by Issei Konishi, one of the first Google-official experts (formerly AdWords Top-Level User) recognized in Japan in 2012. Operations use the proprietary 'TCBD-VCLA' framework to define challenges accurately and provide consulting across all steps of the funnel.

Pricing Fees are fixed monthly based on the scope of work (not commission-based). Basic Plan: Initial fee 500,000 JPY+ / Monthly 900,000 JPY+ Premium Plan: Initial fee 500,000 JPY+ / Monthly 1,300,000 JPY+ Platforms: Google Ads, LINE Yahoo Ads, X Ads, Meta Ads, SmartNews Ads, Criteo, and others.