Breaking Free from Ad Dependence: Medical Professional Participation Marketing Platform 'Coepo' Officially Launches to Turn Professional 'Conviction' into Sustainable Sales

josanshi Inc. (Headquarters: Sapporo, Hokkaido; Representative Director: Saki Kashimura) has officially launched 'Coepo (Koepo),' an innovative platform designed to collect the real voices of midwives and other medical professionals, directly linking them to marketing and product development for prenatal/postnatal care and healthcare products.

Coepo

Background of the Release: Simultaneously Solving 'Two Social Issues' Faced by Companies and Medical Professionals

[Issue 1: Manufacturers] The Limits of Marketing Due to Rising Advertising Costs and Expression Regulations

In recent years, with the rise of generative AI changing search behavior and the soaring costs of web advertising, conventional digital marketing faces the hurdle of 'rising CPA.' Furthermore, healthcare products are subject to strict regulations such as the Pharmaceutical and Medical Device Act, forcing them into 'inoffensive expressions' and creating a structural challenge where they tend to get buried in the market. Manufacturers are increasingly exhausted by 'hunting-style' marketing where sales stop when advertising stops, and are desperately seeking 'reasons to be chosen continuously.'

[Issue 2: Medical Professionals/Midwives] The Barrier of 'Prohibition of Side Jobs' and Lack of Opportunities to Utilize Professional Qualifications in Society

Historically, many medical professionals have faced the 'prohibition of side jobs' rule in their employment regulations, limiting opportunities to utilize their national qualifications and specialized knowledge outside of hospitals. Coepo addresses this unique challenge in the working styles of medical professionals. Evaluating products and answering surveys during spare moments can be seen as a simple form of social contribution = labor, extending the concept of 'point-gathering activities.' This functions as a new way of working that is easier to navigate around side job regulations. The mechanism, which allows midwives' qualifications and field knowledge, previously confined to the medical setting, to be utilized for the development of better products for society and to receive fair compensation, holds significant social meaning in empowering professionals.

Simultaneously Solving 'Two Social Issues' Faced by Companies and Medical Professionals

What is Coepo?

Coepo is a [Medical Professional Participation Marketing Platform] that leverages a network of medical professionals (midwives, nurses, pharmacists, registered dietitians, etc.) with specialized knowledge to solve these issues, feeding 'deep product understanding' and 'real voices from the field' back into companies' marketing activities.

App Screen Example

Distinguishing itself from conventional one-off surveys and monitor services, Coepo emphasizes the experience of 'professionals learning about, trying, and becoming convinced of a product, then conveying their real voices.' These voices lead to product improvements, sales promotion, and natural recommendations in the field, creating a state of 'being chosen based on trust' without relying on advertising costs.

Built on the strong trust established by josanshi Inc. through its previous work in education, career support, and media operations for midwives, the platform aims to build a professional network of 10,000 midwives. Unlike temporary monitor recruitment, it enables marketing strategies that leverage continuous relationships with the community.

Furthermore, it offers a new form of work and social contribution for midwives, allowing them to earn compensation by cooperating in product development and marketing (through 'labor' such as answering surveys) using their professional qualifications during their spare time, overcoming the 'prohibition of side jobs' barrier faced by many medical professionals.

Three Features of Coepo and Introduction Benefits

1. High-Quality Responses in a Closed Environment Limited to Professionals By limiting participation to medical and specialized professionals, superficial responses and noise common in general surveys are eliminated. It allows for in-depth exploration of 'field context' and 'true feelings' that are not visible in quantitative surveys, acquiring professional insights directly applicable to product planning and improvement.

2. Experience Design to Cultivate Professionals into 'Fans' and Conversion into Powerful Sales Materials Through pre-provided learning content, Coepo enables participants to deeply understand the medical background and value of products, fostering them into strong product fans and ambassadors. It collects specific comments from the perspective of midwives, who are both end-users and professionals, such as 'It's easier to recommend from this angle in the field' or 'Explaining it this way in the field avoids misunderstanding.' These can be secondarily used on LP pages, sales materials, packaging, etc., within the scope of relevant laws like the Pharmaceutical and Medical Device Act. It also includes a risk check function to convert expressions like 'guaranteed cure' into legally appropriate phrasing when using professional voices in advertising, supporting the creation of suitable creative assets.

Unique Benefits of a Closed Environment: Coepo operates in a completely closed environment where only medical professionals participate and respond as 'labor.' Therefore, within the scope designed for professional interviews for development purposes, it is less likely to be immediately deemed as advertising for general consumers. Under appropriate expression management in consideration of laws like the Pharmaceutical and Medical Device Act, it is possible to directly convey the product's evidence and true value to medical professionals.

3. Midwives' 'Conviction' Creates a Chain Reaction, Building Sustainable Sales = Trust Assets Independent of Advertising Costs This is not a temporary awareness expansion like a mere influencer campaign. When professionals deeply understand and are convinced of a product's value from a medical background, natural recommendations like 'If you have this concern, use this product' become commonplace during field health guidance. As a result, mothers during the prenatal and postnatal periods and their families make purchases with confidence, thinking 'If Midwife XX recommends it.' This creates a structure where sales continue to occur as a 'result of trust' without the need for continuous advertising expenditure.

Specific Utilization and Introduction Examples

[Case of a Skincare Manufacturer (Learning x Sample Experience)]

Campaign Details:

Midwives will learn about 'Baby Skin Troubles and Skincare Basics' within the app, followed by a quiz to measure product understanding. Subsequently, product samples will be delivered to midwives' homes for an experiential survey to test usability from a field perspective.

Campaign Objectives:

By linking prior learning with actual texture experience, the aim is to extract 'selling points' unique to the field, such as 'low friction on irritated skin and easy application even on a crying baby,' in addition to 'good ingredients.' This simultaneously achieves the creation of high-impact recommendation comments usable on LP pages and product packaging, and the cultivation of ambassadors with a deep understanding of the product.

Introduction Steps

Coepo partners with companies to build long-term 'trust assets,' not just one-off surveys.

Introduction Steps

STEP 1: Hearing and Plan Design We will conduct a hearing regarding current product/marketing challenges, budget, and timeframe to select priority issues and target products. We will design an optimal menu (surveys, quizzes, 1-on-1 interviews, etc.) for maximum effect within your budget.

STEP 2: Acquiring 'Raw Voices' through Surveys and 1-on-1 Interviews We will rapidly collect professional recommendation comments and improvement suggestions, such as quantitative survey results, that can be immediately utilized for LPs, sales materials, and product development, directly linking them to sales promotion.

STEP 3: Cultivating and Expanding Core Fans We will promote the cultivation of fans among professionals who have deepened their understanding of the product, acquire feedback through real dialogue, and develop communities. We aim to create a state where natural recommendations in the field become a chain reaction, establishing a long-term sales foundation.

Representative's Comment

As a midwife working in the field, I've increasingly been asked by mothers, 'Is this product I saw on social media really safe?' or 'Is it safe to use on my baby?'

On the other hand, I myself cannot answer with confidence without fully understanding the background and evidence of the product. I felt this was a significant challenge as a professional in the field.

What I want to achieve with Coepo is not simply to collect the voices of professionals.

Representative Director & Midwife, Saki Kashimura

It is to create a state where professionals, including midwives, can fully understand and be convinced of the intentions and evidence behind companies that create good products, and then convey them to consumers in their own words.

'It's reassuring because a midwife recommends it.' 'We can create even better products based on voices from the field.'

I believe that such a cycle of trust leads to better choices for mothers and families, and also contributes to the sustainable sales of manufacturers. Through Coepo, I aim to create a society where the expertise of professionals is fairly utilized, and good products and services reach those who truly need them.

We are looking for colleagues to work with! With the business expansion of 'Coepo,' which we have now released, we are looking for members to join us! To support companies using professional voices in marketing, this is an environment where marketing and advertising knowledge can be utilized in corporate sales and customer success. We offer flexible working arrangements, including side jobs, contract work, and full-time employment. If you are even slightly interested, let's have a casual chat!

[Recruitment and Inquiry Contact URL]

To Recruitment Manager Kashimura: [email protected]

Casual Interview Application Form: https://pitta.me/matches/INasKYKvENMX

[josanshi Inc. Company Overview]

With the mission 'To give everyone a life they can choose,' Coepo serves as a bridge connecting manufacturers striving to create good experiences with the medical and specialized professionals active in the field. In the future, we plan to expand our target to diverse professionals such as physical therapists and childcare workers, contributing to the maximization of value for a wider range of products and services.

Company Name: josanshi Inc. Representative Director & Midwife: Saki Kashimura Location: Hokkaido Sapporo City Chuo-ku Kita 5-jo Nishi 11-chome 15-4 BYYARD

Tokyo Branch: Tokyo Shinagawa-ku Higashi-Oimachi 6-6-6-1-206 URL: https://josanshi.co.jp/

Special Site: About Coepo

Inquiries: [email protected] (TEL: 08016583006 Contact Person Number)