Miyagi Prefecture's Delicious Products Gathered for "Miyagi Iginari Marche!" - Now in its Second Year!!

Miyagi Prefecture will hold "Miyagi Iginari Marche! ~Try Miyagi's Delicious Foods~" again in Reiwa 8 (2026), following last year, to convey the appeal of prefectural products to more consumers and create touchpoints with them.

The Miyagi Iginari Marche! Executive Committee (Operation: JR Agri Sendai Co., Ltd., Headquarters: Sendai City, Miyagi Prefecture, President: Toshiaki Michimasa) will participate in sales events within station premises, event booths at department stores, and product fairs in cities nationwide, including the Tokyo metropolitan area, as a commissioned project of the prefecture, directly conveying the delicious and appealing products of Miyagi Prefecture to a wider audience.

Event Overview

"Miyagi Iginari Marche!" is a sales event held in major cities, including the Tokyo metropolitan area, to sell Miyagi Prefecture products that are not yet widely recognized but possess unique characteristics and appeal, thereby directly conveying the charm of prefectural products to more consumers. The schedule for the sales events can be viewed on the official Instagram account.

Content

Name: "Miyagi Iginari Marche! ~Try Miyagi's Delicious Foods~"

Items for Sale: Food products produced or manufactured within Miyagi Prefecture, or products planned by businesses within Miyagi Prefecture and manufactured using ingredients primarily produced in Miyagi Prefecture.

Schedule and Venues

Approximately 30 events are planned by March 2027.

The official Instagram account "Miyagi Iginari Marche! ~Try Miyagi's Delicious Foods~" (@miyagi_iginari_marche) will regularly post the schedule, as well as information on the event's progress, so please take a look.

[Upcoming Events/Participation Schedule]

July 9-11 Saitama Prefecture, Omiya Station, Free Passage

July 18 Tokyo Metropolis, Michinoterace Toyosu "Toyosu Outer Market"

August 19-23 Kanagawa Prefecture, Musashi-Mizonokuchi Station, within "Nansouth Tohoku Direct Sales Fair"

August 28-30 Osaka Prefecture, Onward Kashiyama Port Operation Center

within "Onward Family Sale"

September 3-6 Saitama Prefecture, Omiya Station, Free Passage

September 9-14 Okayama Prefecture, Tenmaya Department Store Okayama Main Store

*The above schedule is subject to change. Please check Instagram for the latest schedule.

Official Instagram

"Miyagi Iginari Marche!" (@miyagi_iginari_marche)

The official Instagram account will post information such as the schedule and event progress.

https://www.instagram.com/miyagi_iginari_marche?igsh=MWJiYjZxdW1qcjhkbA%3D%3D&utm_source=qr

Inquiries

Miyagi Iginari Marche! Executive Committee

JR Agri Sendai Co., Ltd. Tel: 022-724-7471