KALOS BEAUTY TECHNOLOGY Inc. (Headquarters: Chiyoda-ku, Tokyo / CEO: Hidekazu Takada) announced that it has begun listing its beauty and health products and accepting donations on the hometown tax portal site 'Satofull' as of Friday, April 17, 2026.

This marks the company's first entry into the hometown tax donation system, opening a new sales channel focused on beauty and health products. In a reward market traditionally dominated by food and local specialties, this new initiative focusing on the 'self-care demand' for beauty appliances and health devices is drawing significant attention.

◆ 'Four Key Points'

1. 'First' entry into hometown tax as a Chiyoda-ku manufacturer An urban tech company breaks new ground in a market completely dominated by local specialties.

2. Founded by former Sharp (developer of the world's first camera phone) x former MTG BEAUTY brand manager Product development by a 'group of professionals in home electronics and beauty/hairdressing.'

3. A technology venture boasting 68 patents A brand that fuses beauty, health, and comfort at a high level.

4. Investment from BOLD, a company represented by Masayoshi Son's eldest daughter Establishing its position as an attention-grabbing tech venture brand.

1. 'Chiyoda-ku x Manufacturing x Hometown Tax' ... An unexpected combination Hometown tax rewards have mainly been local foods and crafts. However, in recent years, against the backdrop of the post-COVID establishment of 'at-home beauty,' a shift towards practical goods due to high prices, and the growing need for beauty salon alternatives, the number of donors choosing beauty appliances and health equipment has surged. The market is clearly shifting to the 'beauty and health category.'

Entering the market in anticipation of this trend is our company, an urban startup headquartered in Chiyoda-ku. The fact that a company certified as a 'manufacturer' in the urban office district of Chiyoda-ku is making its first appearance in the reward market symbolizes the 'diversification of the hometown tax system and the transformation of the market structure.'

2. A gathering of 'Instigators of the Beauty Appliance Industry' - A brand of the representative's career and technological strength Representative Hidekazu Takada spent 28 years at Sharp Corporation starting in 1986. During his tenure, he was involved in planning the camera for the 'world's first camera-equipped mobile phone (J-SH04),' achieving the No. 1 global market share in that field. After that, at MTG, which develops beauty brand businesses, he oversaw the planning and development of hair dryers, hair irons, and beauty equipment as the general manager of the BEAUTY brand.

Established in 2019, KALOS is a technology venture boasting 68 patents and 2 pending applications in a wide range of fields including far-infrared rays, EMS, thermal control, microcurrents, sensing, and electrostatic technology. Armed with 'speed and flexibility,' former major manufacturer personnel are delivering products that bring salon-quality care into the home.

3. Investment from BOLD, represented by Masayoshi Son's eldest daughter Maya Kawana - Its meaning and future potential In November 2025, BOLD Inc. (Headquarters: Shibuya-ku / Representatives: Maya Kawana, Hiroshi Kaifu), which operates the apparel brand 'TEECHI,' implemented a third-party allotment of shares to KALOS. Maya Kawana is known as the eldest daughter of SoftBank Group founder Masayoshi Son and is an entrepreneur promoting the creation of new industries at the intersection of fashion and technology.

Our unique group of patented technologies cultivated in the fields of beauty, health, and living has been highly evaluated as the technological foundation for opening up the next market, 'smart wear (clothing x technology).'

4. Reward Lineup - The forefront of experiential and time-performance beauty

Main Listed Products

Beauty Appliances - Dr.Beau KAZE nice Dryer Premium Equipped with terahertz waves. Achieves fast drying and hair quality care with professional specifications.

Beauty Equipment - Dr.Beau Mask de kirei Authentic EMS hands-free. A new proposal for 'beauty while doing something else.'

- Dr.Beau Beau-te Full face EMS x thermal care. A beauty device that can be easily used every day.

FACT BOX

  • Source: PR TIMES
  • Category: キャンペーン
  • Organizations: MTG
  • Products / services: Dr.Beau KAZE nice Dryer Premium / Dr.Beau Mask de kirei