Overview Kiii Inc. (Headquarters: Meguro-ku, Tokyo; CEO: Haruki Fujikura) has entered its second year of sponsorship with 'Svabo Tokyo,' a soccer club directed by Namakui Reo, also known as 'Leo the football.' Continuing from last year, the Kiii logo will be prominently featured on the chest of the players' jerseys. Kiii aims to further strengthen its collaboration with Svabo Tokyo through its influencer marketing business, promoting initiatives that drive mutual growth.

Background Kiii initiated this sponsorship out of admiration for Svabo Tokyo's philosophy of 'Passion and Rationality.' In the influencer industry, Kiii believes it is crucial to balance the 'passion' of creators' enthusiasm and individuality with the 'rationality' of marketing strategy and market analysis. By combining the potential of sports and influencers, the company is committed to creating new value.

Sponsorship Details and Dual-Career Support As part of the sponsorship, Kiii conducts SNS tie-up initiatives with Svabo Tokyo. They have already produced numerous YouTube collaboration videos for brands such as 'coloria' (scent subscription), 'SALONIA' (EMS lift brush), 'NELL' (sleep brand), and 'MEDULLA' (custom-made shampoo). Furthermore, Kiii currently employs three active Svabo Tokyo players as full-time employees. By supporting the balance between competitive sports and career building, Kiii is creating an environment where players can continue to challenge themselves long-term.

About Svabo Tokyo Svabo Tokyo is a soccer club directed by Namakui Reo (Leo the football). Since its incorporation in 2023, the club has achieved three consecutive promotions by winning the Tokyo 4th, 3rd, and 2nd division leagues (some with undefeated records). It currently belongs to the Tokyo Metropolitan Adult Soccer League Division 1. With over 320,000 YouTube subscribers, the club attracts significant attention through its SNS-based information dissemination.

About Kiii Inc. Kiii Inc. operates a wide range of businesses, from influencer marketing leveraging a network of over 100,000 individuals to the planning and production of promotional videos. With over 10,000 successful projects, Kiii acts as a partner that maximizes corporate marketing effectiveness through integrated support from strategy design to impact analysis.

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  • Source: PR TIMES
  • Category: Partnership