YACHIYO FLAGs, a 3x3 professional basketball team based in Yachiyo City, Chiba Prefecture, has signed a sponsorship agreement for the 26-27 season with Sustainability Partners (Headquarters: Chiba City, Mihama Ward, Chiba Prefecture / Representative: Ken Hashimoto).

YACHIYO FLAGs, under the slogan "With the Community. From Yachiyo to the World.", promotes the appeal of 3x3 basketball within the community while engaging in interactive events with children and town development activities in collaboration with schools, municipalities, and local businesses.

Sustainability Partners, who will be providing support this time, are professionals who co-create "intentional futures" for organizations and individuals through the promotion of sustainability and resilience management, business succession, successor development, and executive, team, and athlete coaching.

Based on the representative's own basketball experience, arduous battle with illness, and business experience, Sustainability Partners has established a unique "accompanying style" that prioritizes the thorough implementation of the "fundamentals of humans and business that never change, no matter the era." This style does not mean neglecting adaptation to changes in the times or social conditions; rather, it stems from the belief that thoroughly grounding these fundamentals leads to the realization of a resilient foundation (future).

Moving forward, we will challenge the creation of new value in the community and sports through various initiatives such as joint promotions at game venues, sponsorship and collaboration in community events, and activities for next-generation development.

YACHIYO FLAGs will continue to work towards sustainable town development through sports, together with the community and companies.

[Company Overview]

Company Name: Sustainability Partners

Head Office Location: Chiba City, Mihama Ward, Chiba Prefecture

Representative: Ken Hashimoto

Business Overview:

- External CxO

- Sustainability Management Consulting

- Business Succession Consulting

- Resilience Management Consulting

- Executive Coaching, Team Coaching, Athlete Coaching

- Others (Support for promoting decarbonization, AI utilization support, support for utilizing national/local government systems, etc.)

Furthermore, from the three meanings of the kanji character "創" (sou) – "to begin," "to break," and "to create" – the three horizontal lines in the logo's "E" in PARTNERS embody the following aspirations:

"To begin creating together"

"To empathize with aspirations and continuously enhance sustainability"

"To sometimes break existing ideas and frameworks and begin anew"

YACHIYO FLAGs

Base: Yachiyo City, Chiba Prefecture

Established: 2023

Sport: 3x3 Basketball

Official Website: https://3x3yachiyoflags.studio.site/

Official Instagram: https://www.instagram.com/3x3yachiyoflags/

Operating Company: KoKoKaRa Inc.

Operating Company Website: https://kokokara2024.com/

Operating Company Instagram: https://www.instagram.com/kokokara.inc/

Contact: [email protected]

FACT BOX

  • Source: PR TIMES
  • Category: Partnership