A:PERS (A-Pers), an experiential lifestyle select shop operated by L&K Co., Ltd., will host a limited-time joint pop-up event featuring Korean beauty brands 'JAVIN DE SEOUL (Jabin De Seoul),' 'GASH,' and 'AROCELL' from Thursday, July 16, 2026, to Thursday, July 23, 2026.

This event brings together three brands: 'JAVIN DE SEOUL,' a makeup brand that emphasizes color and texture; 'GASH,' a skincare brand offering targeted solutions for various skin concerns; and 'AROCELL,' known for its special mask care products.

Visitors can try popular items from each brand firsthand and enjoy A:PERS-exclusive sets and purchase benefits. This event offers a comprehensive experience of the latest Korean beauty trends—from makeup and daily skincare to intensive care for special occasions.

About JAVIN DE SEOUL

JAVIN DE SEOUL is a Korean makeup brand that proposes sophisticated makeup through delicate colors and textures.

Its signature 'WINK' series includes an eyeshadow primer that enhances the finish and adherence of eye makeup, a shimmer light to add sparkle to the eyes, and a lip shade primer to refine lip texture and color. These can be used alone or layered with existing eyeshadows and lip products, allowing for personalized color expression.

For this pop-up, limited sets combining eye and lip makeup to enhance summer looks will be available.

About GASH

GASH is a Korean skincare brand that offers targeted care solutions for individual skin concerns such as pores, dryness, dullness, and lack of firmness.

Combining unique brand sensibilities with functional product design, GASH offers items that easily integrate into daily skincare routines. A key appeal is the ability to choose care based on skin condition and seasonal changes.

For this pop-up, three exclusive sets will be available: the 'Skin Fluctuation Care Set' for skin concerned with excess keratin and sebum, the 'Protective Care Set' to support dullness and hydration due to dryness, and the 'Firmness & Glow Care Set' to address dryness and loss of firmness after UV exposure.

These are A:PERS-exclusive skincare sets that can be selected based on your skin condition.

About AROCELL

AROCELL is a Korean skincare brand focused on beauty ingredients like collagen, aiming for hydrated and firm skin.

It offers a wide range of products—from everyday skincare items to intensive care products for special occasions.

Among them, the gel-type 'Super Collagen Mask' is a popular item that adheres closely to the skin, hydrates the stratum corneum, and delivers a bouncy, firm skin impression.

For this pop-up, an A:PERS-exclusive special mask set combining the 'Super Collagen Gel Mask' and the 'Botox Care Graphene Sheet Mask' will be available.

PICK UP ITEM

- JAVIN DE SEOUL Wink Eyeshadow Primer

A liquid eyeshadow primer that thinly adheres to eyelids, enhancing the color payoff and finish of eye makeup.

It can be used as a base for layering eyeshadow or as a one-step eyeshadow to create natural shading.

Choose from a rich variety of colors to match your skin tone and daily makeup.

- GASH Air Bubble CDS™ Mask

A novel foam-type face mask that gently spreads fine air bubbles upon application.

Just massage the dense foam into your skin to complete skincare in just 10 seconds—no need to unfold sheets or leave on for long periods. This time-saving item is ideal for busy mornings or tired evenings.

The lightweight foam adheres to the skin, delivering moisture and firmness for a smooth, radiant complexion. Multiple types are available to suit different skin concerns.

- AROCELL Super Collagen Gel Mask

A gel-type face mask that fits snugly to the skin.

It hydrates the stratum corneum and improves dryness and lack of firmness, leaving skin soft and bouncy. Recommended for those who want to enjoy special care at home.

Event Details

For this joint pop-up, A:PERS-exclusive sets combining popular items from each brand will be available. Additionally, a giveaway campaign will be held on A:PERS’s official X account.

- JAVIN DE SEOUL A:PERS Exclusive Set

A set combining lip items with easy-to-use eye makeup items for base and accent makeup.

[Set Contents]

- Eyeshadow + Tint Set → ¥2,300 (excl. tax)

- Shimmer Light + Tint Set → ¥2,500 (excl. tax)

- GASH A:PERS Exclusive Set

A skincare set combining a mist and Air Bubble Mask Pack, recommended for daily hydration care.

[Set Contents]

- Mist (1 item)

- Air Bubble Mask Pack (1 item)

A:PERS Exclusive Price: ¥3,600 (excl. tax) / ¥3,960 (incl. tax)

- AROCELL A:PERS Exclusive Set

An exclusive set combining popular AROCELL items, recommended for special at-home care.

[Set Contents]

- Super Collagen Gel Mask

- Botox Care Graphene Sheet Mask

A:PERS Exclusive Price: ¥900 (excl. tax) / ¥990 (incl. tax)

Event Overview

Event Name: 'JAVIN DE SEOUL,' 'GASH,' 'AROCELL' × A:PERS Pop-Up Event

Period: July 16 (Thu) – July 23 (Thu), 2026

Location: A:PERS

Address: 2-1-1 Hyakunincho, Shinjuku-ku, Tokyo, K-PLAZA Building 1, 1F

Business Hours: 10:00–22:00

Access: 3-minute walk from JR Shin-Okubo Station

About A:PERS

A:PERS is an experiential select shop themed around 'diverse beauty in one space,' offering Korean cosmetics and lifestyle items.

The store features a permanent pop-up space where visitors can experience brand worlds, delivering new discoveries and encounters through limited events and special projects.

For this pop-up event, enjoy an original booth by ENTROPY.

Company Overview

Company Name: L&K Co., Ltd.

Headquarters: 1-26-2 Nishi-Shinjuku, Shinjuku-ku, Tokyo, Nishinomura Building 10F

Representative: CEO Lee Jeong-ik

URL: https://www.landkcosme.com

Official SNS

A:PE

FACT BOX

  • Source: PR TIMES
  • Category: Event