Redefining Sales: Lagomliv Launches Practical Sales Program for Students, 'RE:SALES PROGRAM'

Lagomliv Inc. is launching the 'Lagomliv RE:SALES PROGRAM,' a practical sales training program designed for students.

With the rapid spread of generative AI, an increasing number of tasks—such as information gathering, analysis, and document creation—are being streamlined. At the same time, the importance of skills like understanding others, building trust, and guiding them toward solutions has never been greater.

The Lagomliv RE:SALES PROGRAM is a hands-on training initiative for students, created in response to this changing landscape, with the goal of cultivating talent capable of creating real value in society.

Rather than simply teaching sales techniques, the program enables students to gain essential business skills for the future—such as customer understanding, problem identification, hypothesis building, proposal creation, and communication—through direct involvement in real corporate projects.

Background: An Era Where 'Creating Value' Matters More Than 'Knowing Information'

Advancements in generative AI are gradually reducing the relative value of knowledge and information itself.

Tasks previously performed by humans—such as information gathering, document creation, and data analysis—are being automated and optimized by AI, and this trend is expected to accelerate further.

In recent years, major corporations have also begun reevaluating their new graduate hiring strategies.

Despite the commonly cited talent shortage, companies are placing greater emphasis not only on 'potential-based hiring' but also on recruiting individuals who can deliver results immediately after joining.

In this era of rapid social and corporate transformation, what is increasingly in demand is no longer just knowledge volume.

The ability to understand others. The ability to build trust. The ability to identify challenges. The ability to form hypotheses. And the ability to move people and organizations toward decisions.

We believe these capabilities represent the essential market value in the AI era—what we call 'value creation ability'.

However, for many students, internships and extracurricular activities have become mere 'resume-building exercises' for job hunting.

Of course, there is nothing inherently wrong with that.

Yet, student life should be a precious period to explore one's potential, connect with society, and actively engage in experiences that create real value.

We aim to provide motivated students with meaningful, practical growth opportunities—not just job-hunting preparation.

That is why we have launched the 'Lagomliv RE PROGRAM'.

Through this program, students will develop essential skills such as customer understanding, hypothesis building, proposal creation, and communication by working on real corporate projects.

Additionally, the curriculum is designed based on the actual training content that inside sales personnel receive at fast-growing SaaS and IT companies.

While adjusted to suit students, it provides a structured environment where participants can systematically learn the mindsets and skills required in real-world business settings.

Through the 'Lagomliv RE PROGRAM,' we aim to bridge the gap between students and society through practical experience, helping more individuals take control of their own futures.

Experiences Not for 'Resume Building,' But for Creating Value in Society

Many students participate in internships and extracurricular activities primarily for job hunting.

However, in many cases, these experiences offer limited interaction with actual business operations or customers, turning 'gaining experience' into an end in itself.

We believe that the foundation for professional success lies in students directly engaging with real corporate challenges, thinking independently, delivering value, and taking responsibility for outcomes.

The Lagomliv RE:SALES PROGRAM was launched precisely to deliver experiences not for 'resume-building,' but for creating value in society.

Redefining Sales

We do not view sales as merely a 'job of selling'.

Sales is:

Understanding customers,

Identifying challenges,

Proposing value,

And advancing decision-making.

This process is filled with uniquely human capabilities that AI cannot easily replicate.

In the Lagomliv RE:SALES PROGRAM, instead of traditional 'volume-based sales,' we focus on next-generation sales practices centered on:

- Customer understanding - Hypothesis building - Value proposition - Communication - Business growth

The Meaning Behind 'RE:' in RE:SALES

The 'RE:' in RE:SALES carries multiple meanings:

- Redefine (redefining) - Rebuild (reconstructing) - Recode (rewriting) - Restart (a new beginning)

We aim to transform sales from a 'job of selling' to a 'job of delivering value'.

We aim to transform students from 'job seekers' to 'value creators'.

We are updating both the nature of sales and the way careers begin.

What Is Lagomliv RE:SALES PROGRAM?

A 5-Phase Program Structure

The Lagomliv RE:SALES PROGRAM is not a sales school.

Nor is it a typical long-term internship.

Our goal is not simply 'learning sales,' but 'cultivating talent who can create value in society'.

Sales is a role that consolidates numerous business skills—customer understanding, problem identification, hypothesis building, proposal creation, trust-building, and decision support.

We believe sales is one of the most practical fields for business education.

In the RE:SALES PROGRAM, participants do not just learn sales techniques.

Instead, they systematically study:

- What is market value? - How do companies create value? - Why do customers make decisions? - What skills are essential in the AI era?

While gaining hands-on experience through real corporate projects.

The program consists of five phases, enabling participants to progressively learn from career fundamentals to sales operations, enterprise sales, and AI utilization.

Phase 1 | Career Theory & Market Value Formation

Participants learn about career development and market value in the AI era.

We begin by asking: not 'which company should I join?' but 'how can I become someone who creates value anywhere?'

Phase 2 | Business Model Understanding

Students develop the ability to deeply understand companies and businesses.

Through company and business model analysis, they cultivate perspectives to answer: 'Why is this company growing?' and 'What challenges does it face?'

Phase 3 | Outbound Sales (BDR)

Participants learn the fundamentals of customer acquisition through target selection, list building, outreach design, cold calling, and improvement activities.

They also learn how to measure sales activities numerically and reproduce successful outcomes.

Phase 4 | Inbound Sales (SDR)

Students learn how to handle inbound inquiries, conduct interviews, identify customer challenges, and generate qualified sales meetings.

They develop the ability to understand customers' core issues and connect them to valuable proposals.

Phase 5 | Enterprise Sales & ABM

Participants learn account planning, understanding decision-making structures, and consensus-building strategies required for selling to large enterprises.

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