5th Kanto Branch Opening [June 25, 2026]: 'uruu Shinjuku,' a Hair Makeup, Shampoo, and Head Spa Specialty Salon, Debuts Near Shinjuku Station—Proposing '30-Minute Beauty' for Daily Use

On June 25, 2026, the hair makeup, shampoo, and head spa specialty store 'uruu' will open in the Shinjuku area. Located near Shinjuku Station for optimal accessibility, it proposes a 'new beauty habit' that can be casually enjoyed during various daily moments, such as before work, after work, or before outings.

The highly anticipated fifth branch in the Kanto region is launching in Shinjuku, a representative terminal area in Tokyo bustling with business, tourism, shopping, and entertainment.

As one of Japan's largest terminal areas, Shinjuku is a hub for diverse purposes, including business, shopping, tourism, and entertainment. The area attracts a wide demographic, from office workers and trend-conscious women to domestic and international travelers, and concert-goers. Consequently, demand is rising for needs such as 'wanting to look polished in a short time,' 'grooming during gaps in my schedule,' and 'refreshing from travel or work fatigue.'

This opening responds to numerous customer requests, such as 'I wish there was a branch in Shinjuku,' 'I want to drop by before live events,' 'I want to use shampoo and spa services before or after work,' and 'It would be convenient to have one near Busta Shinjuku.'

From a 'Place You Visit Occasionally' to a 'Place You Use Daily'

uruu proposes a beauty experience that you can visit casually, like a cafe or a gym, rather than viewing a visit to the beauty salon as a special event. By combining accessibility—using only what you need, when you need it—with professional-grade skills, uruu is broadcasting a new value system of 'making beauty part of daily life.'

Utilizing its unique business model as a 'salon without scissors (no cutting),' the store specializes in 'grooming' and 'refreshment' services, including shampooing, head spas, hair styling, makeup, and kimono dressing. Its '30-minute beauty' style, which can be enjoyed in a short amount of time, has gained support from busy professionals and working women.

Furthermore, the store offers services like 'Subscription Shampoo,' allowing for continuous enjoyment of beauty services. By redefining salons as naturally existing parts of daily life rather than occasional destinations, uruu aims to become a new beauty infrastructure that supports women's daily routines.

Toward a New Beauty Infrastructure That Supports Busy Daily Lives

uruu will continue to aim for the creation of a new beauty culture that integrates into daily life, based on the concept of 'beauty services that support women's daily routines.'

Shinjuku Store Opening Commemorative Campaign

To commemorate the opening of 'uruu Shinjuku' on June 25, 2026, we have prepared special limited-time campaign menus.

- Hair Arrange: ¥2,750 - Shampoo & Blow: From ¥2,750 - Shampoo & Styling (Natural curl or straight finish): From ¥4,400 - Shampoo & Hair Arrange: From ¥5,500 - Hair Treatment Menu: ¥2,000 off - Head & Body Spa Menu: ¥2,000 off

[uruu Shinjuku Store Information] 6F, Shinjuku Seiwa Building, 2-11-20 Yoyogi, Shibuya-ku, Tokyo Business Hours: 10:00 - 20:00 (Last entry 19:30)