Kenbiya Inc. (President and CEO: Ryosuke Naruse), a group company of LIFULL Co., Ltd. that operates the real estate investment and income property information sites 'Kenbiya' (hereinafter 'Kenbiya') and 'LIFULL HOME'S Real Estate Investment', announces that the number of diagnoses conducted using its RPG-style content 'Real Estate Investment Type Diagnosis' has surpassed 5,000 cumulative cases. This press release explains the trends observed among the top investor types based on aggregated data from 5,786 diagnoses.
About the 'Real Estate Investment Type Diagnosis'
This service is a free tool that allows users to discover their investment personality through RPG-style characters by answering just eight simple questions—no prior knowledge of real estate investment required. The diagnosis reveals investment styles that align with users’ strengths and the types of properties they are likely to succeed with.
Because it enables users to easily and enjoyably discover their ideal investment approach, the tool is widely used not only by those considering starting real estate investment but also by experienced investors managing multiple properties. To commemorate surpassing 5,000 cumulative diagnoses, Kenbiya is releasing the full results of all eight investor types based on 5,786 diagnosis records.
Kenbiya 'Real Estate Investment Type Diagnosis' URL: https://www.kenbiya.com/lp/type-shindan/
◼️ The most common type is the 'Value Creator Type', which focuses on potential; the 'Logical Analyst Type' ranks second, while the 'DIY Action Type' emerges as a rising trend
◼️ Detailed Breakdown of Top Investor Types
1st: Value Creator Type: Creative Sorcerer 🔥 Magnolian (23.8%)
【Investment Style】
Creating new value by utilizing land and buildings
【Preferred Properties】
Building new apartments or condominiums in prime locations
Older apartment buildings
Ownership-change condominiums
Renovation projects in partnership with local construction firms
【Key Insights】
Topping the list at over 20% (23.8%) is the type that actively invests effort to unlock a property’s potential. The high proportion of this type suggests a strong presence of hands-on, proactive investors who approach real estate investment like a business, focusing on value enhancement through new construction or renovation of older apartments.
2nd: Logical Analyst Type: Ironclad Strategist 👑 Gordias (15.6%)
【Investment Style】
Understanding personal risk tolerance and increasing equity ratio
【Preferred Properties】
New or nearly new condominiums or buildings in prime locations
Properties with modest expected returns but low vacancy rates
Properties with reliable property management companies
【Key Insights】
Ranked second, this type prioritizes rules and analysis, aiming for stable asset formation by calmly assessing their own 'risk tolerance'. A key characteristic is leveraging solid 'financial capacity' to increase equity ratios and build risk-minimized operational frameworks. Their preference for 'low vacancy rates' and 'trusted management systems' over high immediate returns reflects a prudent, logical investment mindset.
3rd: DIY Action Type: Charging Fighter ⚔️ Bald (14.4%)
【Investment Style】
All-out offensive strategy—buying cheap and winning through effort; an action-oriented DIY warrior
【Preferred Properties】
Older single-family homes in rural areas
Extremely low-priced dilapidated properties
Long-term vacant houses
Properties suitable for self-management
Entirely vacant run-down apartment buildings
【Key Insights】
Ranking third is a type characterized by overwhelming action, aligning with the recent media and social media attention on 'dilapidated house and vacant home renovation investment'. The data clearly shows the momentum of energetic investors who, while keeping capital requirements low, actively purchase cheap or fully vacant properties, aiming for high returns through value enhancement and self-management.
Kenbiya Public Relations Team Comment
'We developed the 'Real Estate Investment Type Diagnosis' with the hope that more people can take their first step into real estate investment more casually and with confidence,' says the team. 'We adopted RPG-style characters to make the experience more fun and exciting—an adventure-like journey.'
Since its launch, the diagnosis has been enjoyed by a wide range of users—from experienced investors managing multiple properties to individuals just beginning their asset-building journey. We are delighted that over 5,000 diagnoses have been conducted.
Looking at the aggregated results, the 'Creative Sorcerer' who identifies potential in land and buildings, the 'Ironclad Strategist' who prudently manages with capital strength and meticulous analysis, and the 'Charging Fighter' with overwhelming action power in DIY projects all rank highly. The data clearly shows that real estate investment encompasses diverse approaches based on action, analysis, and financial capacity.
Going forward, we will continue to serve as a platform where everyone involved in real estate investment can make sound investment decisions, providing more valuable information and enjoyable experiences.
◼️ Service Overview
Service Name: Real Estate Investment Type Diagnosis
Fee: Free
URL: https://www.kenbiya.com/lp/type-shindan/
Survey Overview
Survey Target: Results of the 'Real Estate Investment Type Diagnosis'
Survey Period: September 25, 2025 – June 25, 2026
Total Diagnoses: 5,786 cases
* Due to rounding to the second decimal place, percentages may not total exactly 100%.
* When citing this survey data, please credit 'Kenbiya (kenbiya), the real estate investment and income property information site'.
About Kenbiya Inc.
Kenbiya Inc. operates 'Kenbiya (kenbiya)' and 'LIFULL HOME'S Real Estate Investment', information platforms providing income property listings, columns by renowned real estate investors, real estate investment news, and seminar information. The company aims to be a platform that delivers valuable information to those involved in real estate investment and supports sound decision-making. In February 2026, 'Kenbiya' achieved the No.1 ranking in the number of listed investment properties nationwide (excluding non-public listings) among real estate investment portal sites (as of February 5, 2026, according to Tokyo Shoko Research, Ltd.).
Kenbiya: https://www.kenbiya.com/
LIFULL HOME'S Real Estate Investment: https://toushi.homes.co.jp/
【Company Overview】
Company Name: Kenbiya Inc.
Headquarters: 1-4-4 Kojimachi, Chiyoda-ku, Tokyo
President and CEO: Ryosuke Naruse
Founded: April 2004
About LIFULL Co., Ltd. (TSE Prime: 2120, URL: https://lifull.com/)
LIFULL operates under the corporate message 'Making every LIFE FULL.' As a social enterprise, it aims to solve societal challenges that hinder people’s safety and happiness through its business initiatives—from individual issues to broader social problems. Currently, as a group, it operates in real estate,
FACT BOX
- Source: PR TIMES
- Category: Survey