LTV-X Inc. (Headquarters: Minato-ku, Tokyo; Representative: Manao Noguchi) announces the launch of 'LTV-CAPI,' a new optional feature for its 'LTV-Lab' series—the e-commerce and DTC-focused CRM platform with over 2,400 store implementations. LTV-CAPI optimizes advertising effectiveness by utilizing high-quality customer data stored within the CRM system.

What LTV-CAPI Can Do

'LTV-CAPI' is designed around the concept of 'leveraging CRM data for advertising operations.' It directly connects customer data from LTV-Lab to various advertising platforms, significantly enhancing targeting accuracy. The core 'LTV-Lab' platform seamlessly integrates with major e-commerce carts and serves as a specialized CRM/MA system for e-commerce and DTC businesses, enabling end-to-end operations from customer management and repeat purchase analysis to automated email and LINE messaging.

In recent years, privacy regulations have led to stricter cookie policies. With the enforcement of iOS 14.5's App Tracking Transparency (ATT) and Intelligent Tracking Prevention (ITP), signals to advertising platforms have been lost, resulting in a significant decline in measurement accuracy. Incomplete data prevents AI from learning effectively, triggering a chain of issues such as reduced bidding and targeting accuracy and rising CPA. LTV-CAPI addresses these challenges by leveraging the latest server-side data integration technologies to improve AI learning accuracy, helping advertisers avoid wasteful spending while precisely targeting 'customers who actually buy'—high-value customers.

Feature 1: Smarter Ad AI! Significantly Improved Delivery Accuracy

No manual data uploads are required. Through server-side integration, data is sent directly from the LTV-Lab server to advertising platforms, enabling optimal ad delivery using always-up-to-date customer data—unaffected by cookie restrictions.

Feature 2: Deliver Ads Exclusively to 'Customers Who Actually Buy'!

By leveraging CRM data from LTV-Lab—such as purchase amounts and repeat purchase behavior—LTV-CAPI precisely targets high-value customers likely to drive sales. Additionally, data such as automatic renewals from the second subscription onward and in-store purchase records are also transmitted. This allows AI to accurately learn 'long-term LTV'—a metric that other CAPI tools fail to capture.

Feature 3: Fully Automate the Tedious 'Customer Data Integration'!

Customer identifiers and purchase data are transmitted directly between servers. This enables reliable identity resolution across devices, allowing AI to continuously and accurately understand the profile of high-value customers. Since it leverages existing data, integration can begin as quickly as possible after sign-up.

Pricing

LTV-CAPI: Starting at ¥20,000/month

* Requires a separate subscription to LTV-Lab.

LTV-CAPI URL: https://ltv-lab.jp/function/analitics/capi/

Background of LTV-CAPI Development

Our mission is to 'solve real-world problems with cloud technology.' We strive to become a trusted partner by deeply understanding our clients and their businesses, identifying challenges, and solving them through cloud services. We continue to develop and deliver services with a strong focus on LTV.

The recent strengthening of cookie regulations has created a chain of challenges for e-commerce and DTC businesses: 'measurement breakdown → AI learning degradation → rising CPA.' This has become a major industry-wide concern. By combining our CRM expertise—honed through over 2,400 store implementations—with the high-quality customer data generated from it, and integrating this with advertising operations, we aim to overcome these challenges and further support e-commerce and DTC businesses in solving their critical issues.

About LTV-X Inc.

[Company Overview]

Headquarters: 2F, Ichigo Mita Building, 5-13-18 Shiba, Minato-ku, Tokyo

President and CEO: Manao Noguchi

Business: Planning, development, and provision of cloud services

Founded: September 2010

Website: https://ltv-x.jp/

FACT BOX

  • Source: PR TIMES
  • Category: New Product
  • Products / services: LTV-CAPI / LTV-Lab