MEJ Co., Ltd. Conducts Diet Consciousness Survey; Many Users Aim for '4-6kg Weight Loss' Before Summer

MEJ Co., Ltd. (President and Representative Director: Hidemitsu Otsuki, Head Office: Minato-ku, Tokyo) conducted a 'diet consciousness survey' among members in April 2026 to coincide with the 6th anniversary of C COFFEE. Regarding the question of 'how many more kilograms do you want to lose?', the most common answer was '4-6kg' (32.2%), followed by '2-3kg' (18.8%). This indicates a trend of users aiming to lose a few more kilograms ahead of summer.

Survey Overview Diet Consciousness Survey Period: April 1, 2026 to May 7, 2026 Participants: C COFFEE subscription members Valid responses: 1,584 Method: Internet survey Conducted by: MEJ Co., Ltd.

According to the survey results, about one in three people considers 'losing 4-6kg' as their ideal, which aligns with common benchmarks for noticeable physical appearance changes. Meanwhile, regarding the frequency of snacking, 40.8% of users answered 'I eat every day.' This suggests that while users are motivated to lose weight, they also want to enjoy snack time.

MEJ Co., Ltd. offers arrangement recipes for C COFFEE tailored for those who want to enjoy snacks guilt-free even while on a diet. The company publishes recipes using charcoal-infused coffee, such as the 'Matcha Cafe Latte Shake' perfect for the hot season, to support health maintenance during weight loss.

About C COFFEE C COFFEE has reached its 6th anniversary as a charcoal cleanse coffee that supports health maintenance and weight loss. In addition to using 100% Brazilian coffee beans, it contains domestically produced red pine charcoal and bamboo charcoal, MCT oil, chlorogenic acid, 200 million lactic acid bacteria, indigestible dextrin (dietary fiber), and vitamin D. It is priced at 3,888 yen (tax included) and is available for purchase on the official website, e-commerce malls, and drugstores.