[Paid-Level Quality, For Free.] micado Inc. Offers "Levitt Lite" Reservation Data Analysis Tool for Free Alongside "HMC2026"

In November 2026, we will host the "HMC2026," Japan's only conference specializing in hotel marketing, free of charge, and also offer the reservation data analysis tool "Levitt Lite" for free. This cloud tool allows for analysis directly linked to on-site decision-making, covering channel-specific sales, target achievement rates, and OTA trends, all within a single browser.

This is not merely an announcement of a tool or event. It is a proposal from micado to create an industry where "hardworking accommodations are properly rewarded."

1. Why are we offering this for free now?

*The figures in this chart are estimates based on a survey independently conducted by micado Inc. They do not represent statistical values for the entire market.

The accommodation market is on a recovery trend, with sales increasing for many facilities. However, when examining the details through data, sales growth does not always align with profit improvement.

There is a common challenge at the root of this "distortion":

(1) Decreased profitability due to increased promotional expenses (2) Dependence on pricing due to homogenization of measures (consumptive price competition) (3) Lack of optimization due to insufficient data utilization

And there is a more pressing reality. On-site staff work from early morning to late night. The results commensurate with their efforts are not being returned to the facilities. "Good accommodations" are buried without being able to convey their charm, get caught in price wars, and the burden falls on the treatment of the workers. This chain is what we want to change the most.

Therefore, micado is opening up "learning opportunities" and "analytical tools" for free, so that all accommodations, not just well-funded ones, can start from the same line. We believe that proper marketing should be a given, accessible to any accommodation, not something exclusive to a select few.

2. Japan's Largest Hotel Marketing Conference 2026

The Hotel Marketing Conference 2026 (HMC2026) is Japan's only conference specializing in hotel marketing, covering themes directly linked to accommodation facility customer acquisition and sales, such as OTA operations, direct bookings (direct sales), advertising, SNS, reviews, AI utilization, and inbound response. A networking reception is also planned at the venue to connect directly with speakers and participants, fostering encounters that don't just end with listening.

<Conference Overview>

Item

Details

Date

November 10 (Tue) & 11 (Wed), 2026

Venue

KABUTO ONE 4F Hall (Directly connected to Kayabacho Station, Tokyo) + Online simultaneously held

Target Audience

Accommodation facility owners, managers, and marketing personnel

Participation Fee

Free (First-come, first-served, advance registration required)

Track Record

Approximately 774 people participated in the previous HMC2024, with about 52% being owners, managers, or executives. This time, the number of presenting companies will be expanded to up to 18.

Roadmap to Maximize Sales

For everyone who applies for HMC2026. A step-by-step guide on how to increase sales, compiled into one volume. An indispensable reference that you can return to when you're unsure, serving as a "guideline" for hotel marketing.

Apply for HMC2026 (Free Participation)

The eBook "Roadmap to Maximize Sales" is an exclusive bonus for those who have applied for HMC2026.

3. Levitt Lite - Analysis Tool Directly Linked to Decision-Making (Completely Free)

Levitt Lite is an analysis tool that automatically guides you to the "measures" to maximize future sales simply by uploading your reservation data. It goes beyond simple graph displays to support the creation of action plans that the on-site team can implement starting today.

<Features of Levitt Lite>

・Fully visualizes the "3 Key KPIs" directly linked to revenue (ADR, Occupancy Rate, Reservation Lead Time) ・Equipped with logic based on consulting know-how that has achieved a 96% sales improvement success rate nationwide ・"Landing Forecast" to bridge the gap with targets ・Identifies areas of lost opportunity not visible in year-on-year or budget comparisons, and the media, plans, and customer attributes driving revenue ・Reduces analysis tasks that traditionally took several hours to just a few minutes

3 Transformations Brought by Levitt Lite

It eliminates the burden on the on-site team, who can spend their entire day just looking at vast amounts of data, and shifts their time towards the "thinking required to create sales" that they should be focusing on.

Escape from Price Competition Regain the original "earning power" by clarifying the customer segments that correctly value your company's offerings and the optimal sales channels, moving away from indiscriminate discounting.

Accelerated PDCA Cycle Instantly visualize the effects of measures numerically for rapid judgment of their effectiveness. Accumulate a "system for selling" within the organization that does not rely on experience or intuition.

Improved Meeting Quality Shift high-frequency meetings from subjective arguments to fact-based discussions. Clearly define the next actions, allowing the entire team to align and make decisions and execute them swiftly.

Apply for Levitt Lite for Free

We will provide usage authorization sequentially to those who register.

◼️About micado Inc.

micado's mission is to "make Japanese travel better," and we provide marketing support that correctly conveys the appeal of accommodation facilities as their unique value.

Beyond all customer acquisition methods such as OTA optimization, SNS management, official website improvement, advertising operations, and photography, lies the conversion of "sensory appeal" into a "strategically communicable structure."

We define "100% Hotel Marketing" as identifying the true value of a facility and maximizing its communication of that value, and we support accommodation facilities nationwide.

<Main Activities>

・Consulting support for over 700 hotels and ryokans to date

・Organizer of Japan's largest hotel marketing conference (approx. 800 participants)

・Operation of a media outlet with over 400 articles, visited by over 150,000 hotel marketers annually

・Held over 50 seminars, with over 2,000 eBook downloads

【Company Profile】

micado Inc. ( https://micado.jp )

Tokyo Headquarters: Iwasaki Bldg. 902, 1-3-15 Hiroo, Shibuya-ku, Tokyo

Okinawa Branch: 2F, 1-28-8 Miyazato, Nago City, Okinawa

President and CEO: Takahiko Tashiro

Established: December 2019

Business Activities: Digital marketing support specializing in hotels and ryokans, OTA operation agency, SNS operation agency, provision of website creation tools

Inquiries: https://micado.jp/contact