[Your Own Presence] Casual Jewelry Brand "Crescent Clarity" Launches Crowdfunding

MICHIYUQ Inc. (Headquarters: Shinjuku-ku, Tokyo, Representative Director: Yumi Maruyama) has launched the casual jewelry brand "Crescent Clarity" and began pre-selling its first collection on the crowdfunding site "CAMPFIRE" in June 2026, prior to the EC site opening in July 2026.

Crescent Clarity was born with the concept of "Jewelry that becomes a compass for those who move forward with their own individuality." The brand offers jewelry that accompanies women as they move forward, valuing their own core values amidst changes in work, family, and life stages.

In this pre-sale project, we will sell the brand's first natural stone jewelry collection, and we aim to grow the brand together with our supporters by offering exclusive benefits such as participation in a launch party to commemorate the brand's birth.

Background of Brand Launch In recent years, women's ways of working and living have become highly diverse. More and more people are moving forward while valuing their own individuality, facing various milestones in life such as career development, childbirth and childcare, job changes, and independence.

Amidst this, our representative, Maruyama, through her own business experience and support for PR and branding, has interacted with many female entrepreneurs and business professionals. She recognized a potential gap: "There are still few options for jewelry that is subtle enough for everyday wear like office casual, yet possesses a presence that allows one to express their individuality."

She herself has a personal experience where wearing bold earrings on important presentation days or days of new challenges helped her stand taller and move forward with her own sense of self.

From such original experiences, Crescent Clarity was born with the desire to "create a brand that can gently support someone's back."

What is Crescent Clarity The brand name "Crescent" means a waxing moon, and "Clarity" means transparency and one's own core values.

Like a moon in its waxing phase, people also change and grow little by little throughout their lives.

Crescent Clarity will develop as a jewelry brand that accompanies this process of change and supports one's own choices and challenges.

Features of the First Collection This collection will focus on earrings using natural stones.

Feature 1 | Individuality and Message of Natural Stones We have adopted natural stones with different meanings, such as citrine, Swiss blue topaz, lemon quartz, smoky quartz, and bicolor fluorite. The jewelry is designed to resonate with the wearer's thoughts and wishes.

Feature 2 | Design with Presence We have adopted original designs featuring motifs of crescent moons and octagrams. The size is exquisitely balanced – not too delicate, yet easy to incorporate into daily wear, making it suitable for both work and private life.

Feature 3 | Crowdfunding to Walk with the Brand We are conducting a pre-sale at a special CAMPFIRE price before the regular sale. We also offer special returns that allow supporters to share the moment of the brand's birth, such as the right to participate in the brand launch party.

Project Name [Your Own Presence] Casual Jewelry "Crescent Clarity"

Project Period June 2026 - June 30, 2026

Platform CAMPFIRE

Target Amount 500,000 yen

Method All-in

Main Returns Pre-sale of jewelry, launch party participation rights, individual consultations, etc.

EC Site Launch Schedule July 3, 2026 (Friday)

Launch Party July 3, 2026 (Friday)

Crowdfunding URL https://camp-fire.jp/projects/936508/view

Comment from Representative Yumi Maruyama "Crescent Clarity was born from my own desire for 'jewelry like this.' I want to deliver jewelry that gives a little courage to move forward with one's own individuality at work or at life's milestones. Building a brand doesn't start from a complete state. That's why, with this crowdfunding, I want to grow the brand together with all our supporters. I would be happy if this project could become a brand that supports as many people as possible."

Future Outlook In addition to its PR and branding business, MICHIYUQ Inc. will also challenge itself with its own brand business, promoting initiatives to "deliver emotions to society." With Crescent Clarity, we will continue to support women who live their lives with their own individuality through the development of new collections and community building.