[pppom] New 'Snap Serum Liner' - A Natural-Looking Mucous Membrane Liner!

mimi-Japan Co., Ltd. (Headquarters: Chuo-ku, Tokyo) will launch the 'Snap Serum Liner' in a total of 6 colors from its makeup brand 'pppom'.

First early release*² will begin in mid-June at Loft* and Loft Net Store, PLAZA* and PLAZA Online Store, and Don Quijote. Second early release*² will begin in late June at Hands, @cosme STORE, shop in, Zakkakan Incube, and in early July at Ainz & Tulpe.

*¹ Meadowfoam seed oil (skin conditioning ingredient) *² Excluding some stores. *² Availability may vary by store. *² Sales may end without notice.

Product Information

Snap Serum Liner

Price: ¥1,320 (tax included)

A 2-in-1 mucous membrane liner combining a pencil and a smudge brush. Adds natural depth to the eyes with shadows and a flushed look*¹. Formulated with moisturizing ingredients*² for a soft application, yet delivers vibrant color that fits well and is long-lasting! Makes daily makeup more fun and light♪ Comes with a removable apple-shaped silicone cap!

Point 1

Formulated with moisturizing ingredients*² for a finish that resists dryness as if caring for the skin. The light touch allows for smooth color application, making it easy to use every day.

Point 2

2-in-1 liner with pencil and smudge brush. The 2mm slim core allows you to draw lines exactly where you want them! The diagonally cut ultra-fine brush fits along the lash line, making it easy to smudge fine areas like the tear trough and outer corners of the eyes.

Point 3

Creates a natural, enhanced look that lasts. Adds depth to the eyes with natural flushed color*¹ and shadows. The drawn line adheres seamlessly and is resistant to smudging.

Also recommended for use as a lip liner or lip shading!

*¹ Due to makeup effect. *² Meadowfoam seed oil (skin conditioning ingredient)

【Color Variations】

01 Cinnamon Sugar Soft cinnamon brown. A versatile color that adds natural shadows and a flushed look*¹ to the eyes. (Mucous membrane line/triangle zone/outer corner line)

02 Baked Apple Warm apple brown. Creates a soft, relaxed look while tightening the eye area. (Mucous membrane line/triangle zone/outer corner line)

03 Berry Sunday Skin-friendly mauve pink. Adds a soft, diffused flushed look*¹. (Mucous membrane line/inner corner/outer corner line)

04 Peach Shake Cute peach pink with a slight blue undertone. Creates a transparent, moist impression. (Mucous membrane line/triangle zone/tear trough)

05 Vanilla Cupcake Soft, bright vanilla beige. Eliminates dullness*¹ and naturally creates a plump, three-dimensional effect. (Inner corner/tear trough/dullness cover)

06 Cocoa Donut Mellow cocoa brown. Softly adds shadows to make the eyes appear larger*¹. (Triangle zone/outer corner line/tear trough shadow)

*¹ Due to makeup effect

【Precautions】 ※ May soften at high temperatures; store below 30°C and avoid direct sunlight. ※ Do not extend the core too much as it may break; extend only about 1-2mm when using. ※ To prevent drying, close the cap tightly after use.

Sales Information

【First Early Release】 <Mid-June>* Loft* and Loft Net Store, PLAZA* and PLAZA Online Store, Don Quijote

【Second Early Release】 <Late June>* Hands, @cosme STORE, shop in, Zakkakan Incube <Early July>* Ainz & Tulpe

【Online Release】 <Monday, June 17>* ・Official Online Shop: https://pppom.jp/ ・Qoo10: https://www.qoo10.jp/shop/pppom ・Amazon: https://x.gd/t9Zlo ・TikTok Shop: https://vt.tiktok.com/ZSahkdhN1/?page=TikTokShop (Mobile only, link transition from PC is not possible.)

*Excluding some stores. *Availability may vary by store. *Sales may end without notice.

About pppom

"pppom Playfulness" pppom playfulness that blends into daily life. one point for your makeup ⭐︎

pppom Official Instagram: https://www.instagram.com/pppom_official/ ■pppom Official X: https://x.com/pppom_official ■pppom Official TikTok: https://www.tiktok.com/@pppom_official?lang=ja-JP