mov Inc. (Representative Director: Makoto Watanabe, Headquarters: Shibuya-ku, Tokyo, hereinafter mov), which operates 'Honichi Lab,' the industry's largest inbound business media, and 'KuchiCom,' a centralized customer attraction platform for stores, has announced its unique 'Review Analysis Report' based on the latest review data of the survey target.

・View the report in detail (free)

https://honichi.com/reports/202605_review_hotel_fresainn/

Survey Overview

Survey target: 41 'Sotetsu Fresa Inn' facilities

Survey resource: Reviews publicly available on Google Maps

Review survey period: April 29, 2025 – April 28, 2026

Total number of reviews: 6,276 / Number of foreign language reviews: 2,517

Survey method: Data from the survey resource was uniquely analyzed using 'KuchiCom' (inbound option), which 'turns review sites into more sales.'

Survey Content

Here, we introduce a part of the review analysis results revealed by our unique survey.

Average review rating for 'Sotetsu Fresa Inn' is ★4.37

We calculated the 'average review rating' and 'number of reviews' for Sotetsu Fresa Inn.

The average review rating for the past year was ★4.37, and the number of reviews per facility was 153.

Also, the breakdown of review ratings was ★5 at 59.9% and ★4 at 26.0%.

Highly rated keywords in the 'Facilities' category

Keywords frequently appearing in reviews were classified by category and analyzed in detail.

The positive rate for 'location' was the highest at 77.6%.

Furthermore, when positive keywords related to 'facilities' were ranked, one keyword showed a high positive rate, indicating it is a key evaluation point for customers.

In addition, the review analysis report also announces the average foreign language review rating and the language ratio of reviews.

For details, please refer to the survey material.

・View the report in detail (free)

https://honichi.com/reports/202605_review_hotel_fresainn/

Service details here

What is 'KuchiCom,' which 'turns review sites into more sales'?

KuchiCom is a 'centralized customer attraction platform for stores' that 'turns review sites into more sales' both domestically and internationally.

It supports store improvement utilizing analyzed review data, increasing customer attraction from Google Maps and review sites, and reducing the effort of updating store information on multiple review sites. Furthermore, it is linked with inbound-focused sites, supporting multilingual store information maintenance, review analysis, and MEO measures for inbound tourism.

It is widely used regardless of industry, including restaurants, commercial facilities, retail stores, and even in collaboration with local governments.

<KuchiCom Feature 1>

Linked with 32 sites including your own HP! Centralized management of store information, menus/products, and posts

KuchiCom can be linked with 32 domestic and international sites, including your own HP and Google Maps. By updating store opening hours, menu information, etc., as master data, you can update store information and post content on each site at once, which can be used to reduce effort and for customer attraction measures for your store.

<KuchiCom Feature 2>

Centralized review management! AI supports analysis and replies

By having AI analyze and score collected reviews and questionnaires, difficult-to-analyze customer feedback can be quantitatively analyzed from various perspectives, which can be used for management decisions and store improvements. Also, AI supports replying to reviews, enabling smooth communication with customers.

<KuchiCom Feature 3>

Inbound support! MEO measures utilizing the latest information and know-how

KuchiCom can centrally manage and operate Google Maps, Dianping (a major overseas site), and store search pages on your own HP, which are important for inbound measures. In addition, mov, which provides KuchiCom, operates 'Honichi Lab,' the industry's largest inbound business media, and supports MEO measures by leveraging its rich knowledge and know-how.

View more about KuchiCom

What is 'Honichi Lab,' the industry's largest inbound business media?

Honichi Lab is the industry's largest inbound business media that delivers news and data related to foreign visitors daily for inbound managers and inbound marketing managers.

It delivers various inbound-related data such as the number of visitors by nationality, entry/exit route information, and inbound status by prefecture, while also delivering various articles in daily news such as 'government policies and trends,' 'information on inbound subsidies,' and 'know-how for inbound measures.'

More about Honichi Lab

FACT BOX

  • Source: PR TIMES
  • Category: Survey