mov, Inc. (CEO: Makoto Watanabe, headquarters: Shibuya-ku, Tokyo), which operates Japan's largest inbound business media 'Hounichi Lab' and the store-centric customer acquisition platform 'Kuchikomi.com,' has released its proprietary 'Review Analysis Report' based on the latest customer review data from its survey targets.
・View the full report (free)
https://honichi.com/reports/202607_review_hotel_minn/
Survey Overview
Survey Target: 34 Minn facilities
Data Source: Publicly available reviews from Google Maps
Review Period: July 2, 2025 – July 1, 2026
Total Reviews: 2,086 / Foreign Language Reviews: 1,530
Methodology: Data was independently analyzed using 'Kuchikomi.com' (Inbound Option), a platform designed to turn review sites into greater sales.
Survey Findings
Below are some of the key insights revealed by our original analysis.
Average Review Rating for Minn: ★4.36
We calculated the average review rating and number of reviews for Minn.
The average rating over the past year was ★4.36, with an average of 61.4 reviews per facility.
Review distribution: ★5 (65.4%), ★4 (19.4%).
'Check-in' ranks high after 'Room,' 'Cleanliness,' and 'Station' — Minn's unique accommodation style emerges in reviews
Keyword analysis of Minn's reviews revealed the most frequently mentioned terms: 'Room' (1,025 mentions), 'Cleanliness' (595), 'Station' (492), 'Check-in' (481), and 'Nearby' (414).
While mentions focus on fundamental aspects like clean rooms and proximity to stations, 'check-in' ranked 4th, indicating that Minn's unique accommodation style — including unmanned check-in — is being recognized and discussed as part of the guest experience.
The report also includes detailed analysis of reviews under the 'Guest Room' category. Please refer to the full report for details.
・View the full report (free)
https://honichi.com/reports/202607_review_hotel_minn/
Service Details
Introducing 'Kuchikomi.com' — Turning Review Sites into More Sales
Kuchikomi.com is a 'unified customer acquisition platform for stores' that helps turn domestic and international review sites into increased sales.
It supports store improvements using review analytics, increases customer acquisition from Google Maps and review sites, and reduces the workload of updating store information across multiple platforms. Additionally, it integrates with inbound-focused sites, offering multilingual store information management and review analysis — ideal for inbound MEO strategies.
Used widely across industries, including restaurants, commercial facilities, and retail stores, and even in collaboration with local governments.
<Feature 1 of Kuchikomi.com>
Connect with 32 sites, including your own website!
Manage store information, menus, products, and posts in one place
Kuchikomi.com enables integration with 32 domestic and international sites, including your own website and Google Maps. By updating master data such as business hours and menu information, you can simultaneously update store details and posts across all platforms, reducing workload and enhancing customer acquisition efforts.
<Feature 2 of Kuchikomi.com>
Unified review management! AI supports analysis and responses
Our AI analyzes and scores aggregated reviews and surveys, enabling quantitative analysis of customer feedback from multiple perspectives to support management decisions and store improvements. AI also assists in responding to reviews, facilitating smooth communication with customers.
<Feature 3 of Kuchikomi.com>
Inbound-ready! MEO strategies powered by the latest insights and expertise
Kuchikomi.com allows centralized management and operation of key inbound platforms such as Google Maps, Dianping, and other international sites, as well as your company's store search pages. mov, the provider of Kuchikomi.com, also operates 'Hounichi Lab,' Japan's largest inbound business media, leveraging its extensive knowledge and expertise to support your MEO strategies.
Learn more about Kuchikomi.com
Introducing 'Hounichi Lab' — Japan's Largest Inbound Business Media
Hounichi Lab is Japan's largest inbound business media, delivering daily news and data on inbound tourism to inbound managers and marketing professionals.
It provides data on inbound visitors by nationality, entry/exit routes, and regional inbound trends by prefecture. Daily news covers government policies, inbound-related subsidies, and practical know-how for inbound strategies.
Learn more about Hounichi Lab
【Company Overview】
Company Name: mov, Inc. (Corporate Site)
Headquarters: Shibuya Property Tower 10F, 1-32-12 Higashi, Shibuya-ku, Tokyo
Representative: Makoto Watanabe
Established: September 2015
Business Activities:
Operation of 'Kuchikomi.com,' a unified customer acquisition platform for stores
Operation of 'Hounichi Lab,' Japan's largest inbound business media
Operation of 'Hounichi Lab Solution Store,' a document request site specialized in inbound strategies
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- Source: PR TIMES
- Category: Survey