"Real Snow Comes to Ebina in Midsummer" "LaLaport Ebina Presents Yukide Asobina" to be Held on Saturday, July 25

The event "LaLaport Ebina Presents Yukide Asobina," which brings natural snow from Yamakoshi, Nagaoka City, Niigata Prefecture to Ebina City, Kanagawa Prefecture, to deliver midsummer snow play to children, has been decided to be held on Saturday, July 25, 2026. This event, now in its 10th year, will feature an even more enhanced lineup of booth areas.

Under the scorching sun, children's faces light up the moment they dive into a pure white snow mountain—this is the magic created when natural snow, which has survived the winter in the heavy snowfall region of Yamakoshi, Nagaoka City, Niigata Prefecture, arrives in Ebina in midsummer after a 250km journey. In the sweltering heat of late July, a refreshing "Snow Oasis" will appear again this year at the west exit of Ebina Station.

Started in 2014, "Yukide Asobina," a midsummer tradition in Ebina, is now in its 10th year. With snow play becoming a precious experience due to climate change, please enjoy this supremely cool, extraordinary experience of "playing in the snow in midsummer" with your whole family.

Event Overview

LaLaport Ebina Presents Yukide Asobina

Date & Time: Saturday, July 25, 2026, 10:00 AM - 4:00 PM *Canceled in case of heavy rain

Admission: Free

Venue: Ebina Station West Exit Central Plaza

Organizer: Mitsui Shopping Park LaLaport Ebina

Sponsorship: Ebina City, Ebina City Board of Education

Support: Yurindo Co., Ltd., Akachan Honpo Co., Ltd., Gap Japan Inc., Victoria Co., Ltd., DAIWA CYCLE Co., Ltd., JTB Corp., NAC Co., Ltd., Pal System Kanagawa Consumer Cooperative, HEAD JAPAN Inc., Sunmeadows Kiyosato Co., Ltd., Sakudaira Oyama Development Co., Ltd., Nihon Ski-jo Kaihatsu Co., Ltd., General Incorporated Association Japan Food and Beverage Foreign Employment Association

Cooperation: SnowBiz Co., Ltd., Katsumi Shokai Co., Ltd., Kensho Doken Co., Ltd., Shokakuen Co., Ltd., Coca-Cola Bottlers Japan Inc., influenza gogo, Groovy LLC

Planning & Operation: MoVe Inc.

Event Contents

* Contents are subject to cancellation or change without notice. *Photos are from previous events.

1 "Snow Plaza" Where Parents Can Revert to Childhood

In a vast natural snow area, you can freely enjoy making snowmen and playing in the snow.

2 Cheers Will Echo! "Special Ski Slopes"

On the special slopes, where even small children can play safely and experience the exhilaration of gliding through the air, we will again hold sledding, skiing, and snowboarding experience sessions. Experience the fun of winter sports.

* Please wear socks for the ski/snowboard experience (you cannot participate without them).

3 Play and Learn! "Corporate and Store Booths"

Various booths from supporting companies and LaLaport Ebina tenants will be featured. Enjoy product experiences, workshops, winter resort promotions, raffles, and more.

Featured Booth Introductions

Yurindo

We will hold a workshop "Let's draw pixel art with eraser blocks" (participation fee: 550 yen, tax included). Eraser block kits will also be sold at the booth.

Akachan Honpo

We will hold an experience session (demonstration) of Borne L.L.C. products (magnetic toys).

Gap / Gap kids

We will hold a charity bazaar and workshop.

SUPER SPORTS Victoria / L-Breath

We will hold a physical fitness test corner where children can have fun playing.

DAIWA CYCLE STYLE

We will hold a test ride event for the children's bicycle "Strider."

JTB

A travel information and consultation booth will be set up.

Kurakuru

In addition to tasting our home-delivery water Kurakuru and experiencing our water server, we will also have a candy fishing corner for children to enjoy.

Pal System

Free tasting of ice cream, pudding, yogurt, etc., will be offered.

HEAD JAPAN

We will hold ski and snowboard experience sessions using the snow slopes of the special ski slopes.

* Please wear socks for the ski/snowboard experience (you cannot participate without them).

Sunmeadows Kiyosato Ski Resort / Highland Park

We will distribute resort information flyers, exhibit G-KART, and plan to offer gifts to visitors.

Sakudaira Highway Oasis PARADA

A "Garapon" lottery event will be held for those who follow us on SNS (Instagram or official LINE). Prizes include free lift tickets. We will also distribute pamphlets.

NSD Kids Program

PR for the NSD Kids Program, distribution of flyers, and original novelty gifts for LINE friends registration.

SURF&SNOW

We will hold a "shooting gallery" game in a festival style (free participation with membership registration/SNS follow).

Kensho Doken

We will sell shaved ice and draft beer.

Where Did This Snow Come From? ~The Secret of Natural Snow Traveling 280km~

We use beautiful snow that fell in the Yamakoshi region of Nagaoka City, Niigata Prefecture, one of Japan's leading heavy snowfall areas.

"Yukimuro" (snow storage room): Using ancient wisdom without electricity, we carefully store natural snow until summer.

Snow that is discarded in winter becomes a treasure that brings smiles to everyone in the summer. This event is an eco-friendly initiative to reconsider the precious resource that the snow country and Japan are proud of to the world. *Supervision: SnowBiz Co., Ltd.

What is "Yukide Asobina" ~We Want to Convey the Joy of Playing in the Snow to Many Children~

More than half of Japan's land is a heavy snowfall region, and its snow quality is a precious resource loved worldwide as "JAPOW." In the past, even in the Tokyo metropolitan area, people could regularly experience snow in winter, which fostered aspirations for winter resorts. However, due to the serious impact of global warming, snow is becoming a distant presence for children in the Tokyo metropolitan area.

Since 2014, Yukide Asobina has been held as an event to deliver natural snow to Ebina in midsummer, finding new value in Japan's resource, snow.

This project is not just entertainment but also has the following three important significances:

Solution for Heatwaves: In response to recent record-breaking heat, we provide "coolness" and "extraordinary healing" through natural snow, without relying on electrical energy.

Sustainable Resource Utilization: By utilizing natural snow stored in "Yukimuro," it is a sustainable initiative that returns the potential of snow to society while reducing environmental impact.

Resolving the Experience Gap for the Next Generation: We convey the "joy of playing outdoors" to children in urban areas and spark their interest in Japan's rich snow resorts, which are only a few hours away.

With the belief of "turning Japan's resource, snow, into a midsummer extraordinary experience," we aim to create new value for snow and connect it to Japan's future.

Access & Latest Information

Venue: Ebina Station West Exit Central Plaza (Approx. 2-minute walk from the West Exit of Ebina Station on the Odakyu Line and Sotetsu Line)

For the latest information, please check our official Instagram: https://www.instagram.com/yukideasobina/