Seoul-Based Fragrance Brand 'pesade' Makes Debut Appearance at 'Perfume Summer Market curated by ISETAN MEN'S'

Seoul-based fragrance brand 'pesade / pesade,' renowned for its sophisticated aesthetic and delicate scents that have garnered a global fanbase, will make its debut appearance at the summer fragrance festival 'Perfume Summer Market curated by ISETAN MEN'S,' held at the Isetan Shinjuku Men's Building from Wednesday, July 22, 2026, to Tuesday, July 28, 2026.

At the 'Cosmetics Promotion' space on the 1st floor of the Isetan Shinjuku Men's Building—a destination for trend-conscious individuals—pesade will present its refined, genderless fragrances.

A wide range of items perfect for personal use or gifting will be available, including fragrances that add a special touch to summer days, hand care products, and room sprays.

Recommend item

30ml ¥13,420 (tax included) / 100ml ¥26,730 (tax included)

Inhainzsite Eau de Parfum

A sweet raspberry note is blended with comforting white florals and finished with a powdery musk scent.

Fragrance Notes Top: Raspberry, Peach Middle: Rose, Geranium, Lily, Orchid, Iris Base: Musk, Sandalwood, Guaiac Wood, Amber

Fragrance Type: Floral Musk

Hand Wash 300ml ¥5,390 (tax included) / Hand Cream 50ml ¥3,520 (tax included)

Mid Mountain Hand Wash / Hand Cream

An aromatic woody scent featuring woody patchouli with a soft bloom of floral notes, evoking a deep, exotic atmosphere.

Both feature a refreshing, lightweight texture that absorbs smoothly into the skin, making them ideal year-round. They are perfect for personal use and also make delightful gifts.

Fragrance Guide

Patchouli, Cedarwood, Orchid

Novelty

Limited Novelty for First 30 Customers

The first 30 customers who purchase pesade products totaling ¥15,000 (tax included) will receive an event-exclusive 'original tote bag.'

※Offer ends once supplies are depleted.

◼︎ Event Overview: Perfume Summer Market curated by ISETAN MEN'S

pesade Exhibition Period: July 22 (Wed) – July 28 (Tue), 2026

Location: Cosmetics Promotion, 1st Floor, Isetan Shinjuku Men's Building

Address: 3-14-1 Shinjuku, Shinjuku-ku, Tokyo

Opening Hours: 10:00 AM – 8:00 PM

◼︎ About pesade

'pesade / pesade' is a fragrance brand founded in Seoul in 2022 by graphic artist Mok Young-kyo, who serves as the founder and creative director.

The brand name originates from the equestrian technique 'pesade,' symbolizing the perfect harmony of strength and balance, deeply embedded in the brand’s concept. pesade is driven by leaders in Korea’s fashion, spatial design, and brand strategy fields, continuously refining its brand identity through collaborations with domestic and international artists and perfumers.

pesade’s vision is to help people discover inner strength and potential through scent, transforming familiar everyday moments into special experiences through new perspectives. By utilizing premium ingredients and precise craftsmanship, the brand aims to create beautiful fragrances that transcend eras and deliver lasting emotional energy through perfect olfactory balance and harmony. The brand opened its first flagship store in Hannam, Seoul, followed by a second in Seongsu.

Official Online Store: pesade.jp

Official Instagram: @pesade_official