MiiS, an oral beauty brand developed by WinC Inc. (a subsidiary of MUSCAT GROUP), launched advance sales of the 'MiiS LIFT BRUSH' on Makuake on May 11, 2026. This new-concept electric toothbrush approaches facial muscles from inside the mouth. It achieved its 300,000 yen goal in just 30 minutes and surpassed 10 million yen in support purchases on the first day. Due to this extraordinary response, a stretch goal of 20 million yen has been set, offering a bonus whitening toothpaste to all supporters if reached.

FACT BOX

  • Source: PR TIMES
  • Category: New Product
  • Organizations: Makuake
  • Products / services: MiiS LIFT BRUSH