To Companies That Realized "Advertising No Longer Reaches Them": DreamCore Launches "DreamCore for Business" Service to Turn Brand Worlds into Games

NEIGHBOR Inc. (Headquarters: Chiyoda-ku, Tokyo; CEO: Ryu Kawamoto) has launched "DreamCore for Business," a new service that expands the technology of its AI game platform "DreamCore" for corporate clients. By transforming your company's products, characters, and worldview into browser games that anyone can play, we deliver "proactive brand experiences" that advertising cannot achieve.

Service Page: https://www.dreamcore.gg/business-lp/

Web Version: https://dreamcore.gg/ iOS App: https://apps.apple.com/us/app/dreamcore-ai-game-builder/id6752317521

Background: What Should Companies Deliver in an Era Where "Ads Aren't Seen"?

15-second commercials are skipped, banners go unnoticed, and social media ads are swiped away—while the "slots" for digital advertising continue to increase, capturing consumers' disposable time is becoming increasingly difficult.

Meanwhile, there are numerous cases of companies building brand spaces on major overseas game platforms and mobilizing tens of millions of users. The shift from "showing ads" to "inviting participation in experiences" has already begun.

However, utilizing existing game platforms for brand initiatives presents challenges. Production costs range from millions to tens of millions of yen, development takes months, and a specialized development team is required. Playing also necessitates downloading a dedicated app, often limiting the audience to gamers.

DreamCore for Business solves these problems. Production costs start from hundreds of thousands of yen. Development takes as little as one week. No specialized team is needed—AI generates games automatically, allowing marketing staff to commission them. The resulting games can be played instantly in a browser. With a single URL, they can be deployed directly on social media, via email, or through in-store QR codes, reaching not just gamers but consumers of all ages.

In essence, it's a service that makes it "easier to achieve what you wanted on major game platforms, using browsers and AI."

Three Usage Plans

DreamCore for Business offers three plans to meet corporate needs.

Plan 01

Official Brand Game Production

We plan and produce original browser games starring your company's products or characters. Playable instantly with a single click from a social media link. Brands are encountered through "play" rather than advertising. Beverages x running games, cosmetics x dress-up, mascots x adventure—all brand assets can become games.

Plan 02

Fan Participation Campaign

A participatory campaign where users create games based on your company's theme. With DreamCore, anyone can create a game just by chatting, making the participation hurdle virtually zero. Users create, play, and share themselves—a proactive experience that fosters deep engagement unlike advertising.

Plan 03

AI x Game Creation Training

A corporate training program to learn practical skills in generative AI utilization, prompt design, and creative thinking through game creation. Instead of lectures, it's an active learning format where participants get hands-on experience, fostering employees' AI literacy and output capabilities. The results are tangible and remain in a "playable form" within 30 minutes of completion.

Why "Game Experience"? — Three Challenges Solved by DreamCore

1. Ads are fleeting. Game experiences remain. Banners and commercials are passively consumed. In contrast, game experiences—where you control, clear, and compete for scores with your own hands—are etched in memory. Furthermore, with fan participation, users naturally research and understand the product through the "creation process," transforming "knowing" into "liking."

2. No app required. Reach everyone with a single URL. Existing game platforms require downloading a dedicated app to play. DreamCore games are browser-based. By simply posting a URL on social media, anyone can play instantly with one click. They can be deployed across all touchpoints, including in-store QR codes, owned media, and email newsletters.

3. AI-native production: Fast, cheap, and iterative. DreamCore's proprietary game creation AI agent integrates code, visuals, and sound generation. From planning to release takes as little as one week, at a significantly lower cost compared to traditional game development. This allows for rapid iteration of campaigns, such as seasonal promotions or event tie-ins.

DreamCore's Strength: Orchestration Technology by Proprietary AI Agents

The core of DreamCore is its in-house developed AI agent specialized for game creation. This agent utilizes proprietary technology to orchestrate (command and integrate) multiple cutting-edge AIs necessary for game production, such as code generation, image generation, and sound generation.

It does not rely on a single AI model and can instantly incorporate new cutting-edge AIs as they emerge globally, allowing for continuous evolution. For companies, this means "always having brand games created with the world's most advanced AI simply by commissioning DreamCore."

Achievements and Trust

Educational Program Achievements: Over 2,000 participants cumulatively—Provided AI x game creation experiences at elementary, junior high, high schools, universities, and family events.

IP Collaboration Achievements: Joint project experience with major IPs such as the movie "Suzume" (directed by Makoto Shinkai) and Netflix's "Junji Ito Maniac."

VC Funding Achievements: Approximately 230 million yen—Raised funds from DeNA, Z Venture Capital, 01Booster Capital, HAKOBUNE, and others.

CEO Comment

Advertisements are forgotten. But games you played yourself are not.

What DreamCore aims to achieve is the "purikura" (photo booth) of brand experiences. Just as purikura machines transformed photos from "something to be taken" into "a communication tool with friends," we want to transform games from "something to play" into "something to create, show, and connect with."

When this becomes corporate marketing, users become not just "viewers" but "participants." The brand exists within the experience of creating games, sharing them with friends, and competing for scores. This is a more accessible and widespread form of the direction pioneered by major overseas game platforms, made available to Japanese companies.

Let's transform your company's brand into a "playable experience" with DreamCore for Business.

Ryu Kawamoto, CEO, NEIGHBOR Inc.

Anticipated Usage Scenarios

Food and Beverage Manufacturers: Disseminate mini-games themed around products on social media as new product promotions. Cosmetics and Apparel Brands: Experience new collections with dress-up and coordination games. Entertainment and IP Companies: Revitalize fan communities by recreating the worlds of movies, anime, and characters in games. Local Governments and Tourism: Games using local characters and tourist attractions for customer attraction. Human Resources and Training Departments: Conduct game creation workshops as AI literacy improvement training for employees. Companies Considering Game Platform Utilization: Implement game experience initiatives more easily without relying on dedicated platforms.

Seeking Co-creation Partners and Consultations

DreamCore, centered on "natural language game generation" by its proprietary AI agents, aims to expand new entertainment in the generative AI era together with investors, partner companies, brands, media, and educational institutions. We welcome inquiries from those interested in any of the following:

◆ To Investors and VCs (Investment Consideration) DreamCore is preparing for the global market. We await contact from investors and VCs interested in our challenge to aim for global expansion from Japan in the new category of Generative AI x Games x Social. Contact: [email protected] (Please include "Investment Consideration" in the subject line)

◆ To Companies and Brands (Collaboration and Tie-up Consideration) We are available for consultation on joint projects utilizing DreamCore's technology, such as generative AI game planning, promotional measures, and user participation campaigns that leverage your company's IP, brands, and characters. We have a track record with various clients, including collaborations with TV Tokyo. Contact: [email protected] (Please include "Collaboration/Tie-up Consultation" in the subject line)

◆ Game Production and Outsourcing Requests We undertake custom game production utilizing DreamCore's technology for requests such as "wanting to create an original game for our company's anniversary project," "wanting to turn announcements for programs, movies, or events into a 'play-to-spread' funnel," or "wanting interactive content playable instantly via QR at exhibitions or pop-up events." We deliver your company's original browser games from planning to implementation, all in one stop, with short delivery times and low costs. Contact: [email protected] (Please include "Game Production Request" in the subject line)

◆ For Those Wishing to Hold Events, Training, or Workshops We invite consultations from those considering corporate AI training (hands-on programs learning generative AI through game creation), AI experience classes for parents and children, workshops for schools and educational institutions, or events for local governments and communities. We propose custom curricula tailored to the age, number of participants, and objectives. Contact: [email protected] (Please include "Event/Training Consultation" in the subject line)

About the AI Game Platform "DreamCore"

DreamCore is an AI game platform that automatically generates mobile games in a browser simply by giving instructions in text, allowing them to be played and shared immediately.

- Complete on a smartphone with just a browser. - Games can be generated through dialogue with AI, even without coding experience. - Created games can be shared via URL, allowing other users to play, spread, and remix them.

Through DreamCore, NEIGHBOR aims to create a new game culture where the boundaries between creators and players dissolve.

Web Version: https://dreamcore.gg/ iOS App: https://apps.apple.com/us/app/dreamcore-ai-game-builder/id6752317521

Company Overview

Company Name: NEIGHBOR Inc. Location: Arutea Akihabara 708, 1-8-4 Kanda Sakuma-cho, Chiyoda-ku, Tokyo Representative: Ryu Kawamoto (Notof), Representative Director and CEO Business Activities: - Planning, development, and operation of the AI game platform "DreamCore" - Game production and campaign planning for corporations and IP holders - Planning and operation of marketing and community initiatives utilizing games Official Website: https://neighbor.gg

Contact Information for Inquiries

NEIGHBOR Inc. (DreamCore) Public Relations / Business Development Contact: Ryu Kawamoto E-mail: [email protected]