NEROLI LABO, known for its lotion with 77% fermented aged placenta extract, launches beauty facial cleanser 'TONE UP WASH'

NEROLI LABO Co., Ltd. (Brand Representative: Karen Fujii) will launch the beauty facial cleanser 'TONE UP WASH' from its skincare brand 'NEROLI LABO' on July 16, 2026 (Thu). The price is 4,620 yen (tax included). Pre-sales for subscribers to the regular delivery service will begin on July 1 (Wed), prior to the official launch.

This product is a beauty facial cleanser developed by NEROLI LABO, which has gained support for its lotion 'Timeless Skin Lotion' containing 77% fermented aged placenta extract. It focuses on the 'time of cleansing,' the starting point of skincare. With a rich lather containing beauty ingredients such as two types of clay (kaolin and Moroccan lava clay) and a high-performance vitamin C derivative APPS, it washes away pore dirt and old keratin, with a formula that considers the skin's impression after washing*1. Another feature is that it prepares the skin to better absorb subsequent lotions and serums*2.

The official launch date of July 16 is also the 30th birthday of brand representative Karen Fujii.

Three Comforts Achieved by Two Types of Clay and Beauty Ingredients

1 Towards a Brighter Skin Impression with Every Wash*

Two types of clay (kaolin and Moroccan lava clay) gently adsorb and wash away pore dirt and old keratin. Furthermore, it contains high-performance vitamin C derivative APPS (sodium ascorbyl phosphate 3Na) and niacinamide to support the skin until after washing.

* By washing away dirt and old keratin

2 Gently Cares for Sensitive Skin

Contains beauty ingredients such as dipotassium glycyrrhizate and Lactobacillus ferment lysate. A fine, rich clay lather envelops the skin, cleansing it while minimizing irritation.

3 A Two-Step Cleansing Habit, Layered with Cleansing

Contains 5 types of natural essential oils common to the existing 'Timeless Skin Cleansing Cream.' This is a two-step proposal: loosen makeup and sunscreen with cleansing, then wash away pore dirt and old keratin with the facial cleanser – all while enveloped in the same fragrance.

Brand Representative's Comment

'I want to care for my pores. I want transparency. I'm concerned about skin troubles. But I don't want my skin to feel dry. I wanted to create a facial cleanser that could fulfill all these selfish desires. That's how the development of 'TONE UP WASH' began.

We repeatedly tested everything from lathering and the feeling after washing to beauty ingredients and fragrance, and completed this product with unwavering confidence.

Cleansing is the first step in skincare. Therefore, I want it to not only remove dirt but also to prepare the skin and make subsequent skincare more enjoyable. And I would be happy if that time itself becomes a moment to face oneself and find inner peace.

I am truly happy to be able to deliver this product to everyone at the milestone of turning 30. With gratitude for the support I've received from so many people since launching NEROLI LABO, I have created this product without any compromises.

I hope 'TONE UP WASH' can make daily skincare even more enjoyable, and that caring for your skin leads to time spent cherishing yourself.'

— Karen Fujii, Brand Representative, NEROLI LABO

Sales Information

'TONE UP WASH' will be available for pre-sale starting July 1, 2026 (Wed) for NEROLI LABO regular delivery subscribers, and will go on general sale on July 16, 2026 (Thu), the 30th birthday of brand representative Karen Fujii, on the NEROLI LABO official online store (https://nerolilabo.com).

Additionally, a POPUP event will be held on July 18 (Sat) and 19 (Sun) at the 1st floor of 'Organic Building' in Minamisenba, Osaka.

・Dates and Times: July 18 (Sat) 14:00-17:00 / July 19 (Sun) 12:00-15:00

・Venue: Organic Building 1F (4-7-21 Minamisenba, Chuo-ku, Osaka 542-0081)

Product Overview

Product Name: TIMELESS SKIN TONE UP WASH

Name (Label Display): NEROLI LABO TONE UP WASH (Facial Cleanser)

Classification: Cosmetics (Facial Cleanser)

Net Content: 100g

Price: 4,620 yen (tax included)

Release Date: July 16, 2026 (Thu)

Key Beauty Ingredients: 2 types of clay (kaolin, Moroccan lava clay), APPS (sodium ascorbyl phosphate 3Na), niacinamide, dipotassium glycyrrhizate, Lactobacillus ferment lysate, etc.

About NEROLI LABO

NEROLI LABO is a skincare brand born with the concept of 'Preparing the skin, preparing the mind.'

The brand's signature product, 'Timeless Skin Lotion,' is a serum-inspired lotion containing 77% fermented aged placenta extract and is highly favored by many customers.

Because skincare is a daily, indispensable time, we want it to be a time that satisfies not only the skin but also the mind. With this sentiment, NEROLI LABO continues product development without compromise, from ingredient selection and formulation to usability and fragrance.

Moving forward, under the brand concept of 'Preparing the skin, preparing the mind,' we will continue to deliver skincare that stays close to each person's daily life and helps them to love themselves more.

About Brand Representative Karen Fujii

Karen Fujii. NEROLI LABO Brand Representative. While continuing her work in front of the public as an artist and model, she has long dealt with sensitive skin and layered various cosmetics on her own skin. Due to her experience of not being able to easily find products that offered both 'gentleness to the skin' and 'tangible results that make you want to use them daily,' she founded NEROLI LABO in 2023 in pursuit of a formulation she could be satisfied with. Since then, she has been in charge of product planning and brand worldview creation, and also engages in communication herself. She will turn 30 on July 16, 2026.

Notes

*1 Transparency and skin impression after washing: Due to washing away dirt and old keratin

*2 Easy absorption: Due to the removal of dirt and old keratin through cleansing

Inquiries from Media Regarding This Matter

NEROLI LABO Co., Ltd. Public Relations Department

Email: [email protected] / Website: https://nerolilabo.com